September 17, 2009
September 14, 2009
"Food for thought"
"I definitely think we're different now. Our attention spans are shorter and we think we can answer every question immediately - thank you, Google and Wikipedia."-- Douglas Coupland, The Sunday Times, 13.09.09
September 11, 2009
September 10, 2009
"Preventable"
Cliente: The Community Against Preventable Injuries
Agência: Wasserman + Partners, Vancouver
September 09, 2009
Quando começa a conversa com o consumidor?
“Customers take longer to find a solution than we think. Companies tend to focus on their initial contact with customers, believing that shoppers’ experience with a product or service begins when they walk into a store or visit a Web site.
In fact, their journey begins much, much earlier. The easy availability of information on the Internet today allows customers to form opinions from countless sources. Conversations on Facebook, e-mail, and discussion boards steer consumers well before companies have had a chance to pitch their product or service."
-- Jeneanne Rae, "New Thinking About Consumer Marketing"
September 08, 2009
Arte e Códigos QR
"Street Art Dealer takes art out of the gallery and onto the streets, bringing a new and exciting dynamic to public art using QR Codes and GeoTagging on your mobile phone."
September 02, 2009
"Food for thought"
"We hire from a generation of people, younger than me, who understand the way the world is currently configured and want to be the first people to create an app or redesign something rather than just get a 30-second film out of the building shot by the latest director."-- Laurence Green, Fallon London
September 01, 2009
"We Live in Public"
Os nossos rituais matinais mudaram.
Acordamos demanhã e a 1ª coisa que fazemos já não é o xixizinho customado, mas ir antes pró Facebook espiar a vida dos outros ou actualizar a nossa.
E tudo porque hoje "vivemos em público" e sofremos de conectividade compulsiva.
August 31, 2009
August 21, 2009
August 20, 2009
"Food for thought"
"We don't do advertising any more. We just do cool stuff. It sounds a bit wanky, but that's just the way it is. Advertising is all about achieving awareness, and we no longer need awareness. We need to become part of people's lives and digital allows us to do that (...) Now it's all about deciding what you want to say and how you're going to say it. There are going to be times when a TV ad is the right way to go, but that's the exception rather than the rule."-- Simon Pestridge, Nike's UK marketing director
August 19, 2009
"Food for thought"
"The way the world is heading is voluntary engagement. The work has to be a magnet."-- David Lubars, BBDO North America
August 14, 2009
"Food for thought"
"Marketing language is very much like the language of astrology, very convincing if you believe in all that shit. But it makes you sound like a bullshiter to anybody in the outside." -- Rory Sutherland, Ogilvy UK
August 12, 2009
August 10, 2009
August 07, 2009
August 04, 2009
Volkswagen Scirocco
Jeremy Clarkson e porque é que os experts em carros deveriam deixar as agências fazer os anúncios ...
July 31, 2009
July 29, 2009
"Anytime. Anywhere"
Cliente: Huggies
Agência: Ogilvy S.Paulo
[Nota: fotografias reais de bébés encontradas no Flickr]
July 28, 2009
July 27, 2009
Técnicas de persuasão
Há que admirar as "técnicas" destes Senhores ...
"The art of selling an expensive watch" - The Wall Street Journal
July 21, 2009
"Food for thought"
"Marketing historically has been obsessed with the concept of positioning – how you are different to your competitors in your category. Increasingly, great brands are realizing that people don’t see categories and don’t obsess about them. What actually matters is having a point of view on the world, a cultural mission to ask people to rally around."-- Gareth Kay, Modernista!
July 13, 2009
July 08, 2009
"Food for thought"
"There are no bad cars built, milk is milk and laptops are laptops. They're all pretty much parity products now and I think companies are going to have to connect with consumers in a greater way than simply with their products. Emotionally and culturally they're going to need to be more significant."-- Gary Koepke, Modernista (in Shots)
July 01, 2009
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