"Words"

Cliente: Orange
Agência: Publicis Conseil

Vida para além do desconto

Num contexto de "trading-down", que estratégias podem os retalhistas seguir e implementar para além da convencional (e batida) descida imediata de preços?

[BusinessWeek "The Hard Sell"]

"Homo Digitalis"

[Cheers Armando]

"Madmen on Sesame Street"

"Insights"

"Out for dinner tonight? Around 27% of UK women compared to 19% of men see eating out as a way to avoid cooking and washing up."

[Via: Mintel News]

"Bayer LED building"

"People of Walmart"

Porque o sítio onde fazemos as compras pode dizer muito de nós.

"Food for thought"

"As an online culture, people are not reading; they're scanning."
-- Stefanie Nelson, Dell

O poder de uma boa metáfora

[Imagem via Flickr]

Sobre o poder das Metáforas no nosso discurso e pensamento diário. Interessante, particularmente para quem trabalha em publicidade e comunicação.

--- > "The surprising ways that metaphors shape your world" < ---

[Fica a recomendação pessoal do livro "Metaphors We Live by"]

"Viejos"

Cliente: DirectTV
Agência: Draft FCB, Buenos Aires

Batistuta, Valderrama, Aguinaga e Zamorano velhos demais para "viver o MUndial".

"The power of a good story"

Cliente: Canal +
Agência: BETC Euro RSCG

"An open mind is advised"

[Clique na imagem para ver filme]

Agência: TBWA\Vancouver
Cliente: VIFF - Vancouver International Film Festival

Interagir com o meio

Porque num mundo bombardeado com mensagens ... "ROI = Return On Involvement".

Via

"I read Playboy for the articles"

Sim, eu leio a Playboy por causa dos artigos altamente estimulantes. Da mesma maneira que as mulheres compram Manolo Blahniks com 15 cm de salto porque são óptimos para andar na calçada portuguesa.

"I read Playboy for the articles": Justifying and Rationalizing Questionable Preferences" - Um excelente paper da Harvard Business School sobre racionalizações e justificações.

Ou como diria o Sr. Rory Sutherland (Ogilvy UK): "Man, many scientists now believe, may not really be a rational animal but a post-rationalising animal."

"Bring Me Your LOve"

"Duas amigas inseparáveis"

Cliente: Pink Ribbon Magazine
Agência: Grey Amsterdam

"Craigslist ads"

Alguns dos classificados mais bizarros do Craigslist de acordo com o Telegraph, aqui.

Coisas YouTubianas

"Food for thought"

"Beauty is not in the eye of the beholder; it is in the eyeliner of the beholden."
-- AA Gill

"Temperley London Circus"

Temperley London Circus Zoetrope from LEGS on Vimeo.

"Fora do contexto"

Real Life Adventures by Gary Wise and Lance Aldrich

Todas as ideias começam no papel

SCRIBE MUNDO DE PAPEL from ladies on Vimeo.

"Quique, the Head"

10 Questions for Douglas Coupland

Generation A - 10 Question for Douglas Coupland from CRUSH on Vimeo.

"Advertising in 2009"

[Clique para aumentar]

in FT

"Be part of it"

Cliente: BBC local radio
Agência: RKCR/Y&R, London

"Chomsky-ismos"

"If I want to get home from work, the market offers me a choice between a Ford and a Toyota, but not between a car and a subway."
-- Noam Chomsky, Boston Review, Sep. 2009

A Cadela que caça leões

>>>>>>> "Tura the dog"

"Tribal ideas for Gen C"

Creating Tribal Ideas for Gen C - By Dan Pankraz for Nokia World '09

View more presentations from guestbcb2a7.

A Era dos "Especialistas"

"Western culture assumes that a responsible individual will defer to the opinion of an expert (...) Experts have the last word on topics of public interest and increasingly on matters to do with people's private affairs. We are advised to seek and heed to advice of a bewildering chorus of personal experts -- parenting specialists, life coaches, relationship gurus, super-nannies and sex therapists, to name a few -- who apparently possess the authority to tell us how to live our lives."

"Food for thought"

"I definitely think we're different now. Our attention spans are shorter and we think we can answer every question immediately - thank you, Google and Wikipedia."
-- Douglas Coupland, The Sunday Times, 13.09.09

"Stop thinking"

Cliente: Wrangler
Agência: Fred & Farid, Paris

Coisas YouTubianas

Sem comentários.

"Preventable"

Cliente: The Community Against Preventable Injuries
Agência: Wasserman + Partners, Vancouver

Quando começa a conversa com o consumidor?

“Customers take longer to find a solution than we think. Companies tend to focus on their initial contact with customers, believing that shoppers’ experience with a product or service begins when they walk into a store or visit a Web site.

In fact, their journey begins much, much earlier. The easy availability of information on the Internet today allows customers to form opinions from countless sources. Conversations on Facebook, e-mail, and discussion boards steer consumers well before companies have had a chance to pitch their product or service."

-- Jeneanne Rae, "New Thinking About Consumer Marketing"

"Guys"

Cliente: Jim Beam
Agência: Energy BBDO, Chicago

Arte e Códigos QR

"Street Art Dealer takes art out of the gallery and onto the streets, bringing a new and exciting dynamic to public art using QR Codes and GeoTagging on your mobile phone."

"Integrity"

Cliente: HSBC
Agência: JWT, London

"Food for thought"

"We hire from a generation of people, younger than me, who understand the way the world is currently configured and want to be the first people to create an app or redesign something rather than just get a 30-second film out of the building shot by the latest director."
-- Laurence Green, Fallon London

"We Live in Public"

Os nossos rituais matinais mudaram.

Acordamos demanhã e a 1ª coisa que fazemos já não é o xixizinho customado, mas ir antes pró Facebook espiar a vida dos outros ou actualizar a nossa.

E tudo porque hoje "vivemos em público" e sofremos de conectividade compulsiva.