Cliente: Diesel
Agência: Santo
November 23, 2011
November 17, 2011
November 15, 2011
November 11, 2011
"Social media is digital narcissism"
“Social media is digital narcissism. Technology is changing human behaviour, it’s changing in a way in which we´re using it to promote ourselves. From our photographs to our taste, to what we’re playing on Spotify or Soundcloud. Why are we giving away so much of our information, so much of our intimate information: our reading habits our television habits, our listening habits, our political views? So that Facebook can be valued at 80 billion dollars, even though they’re not paying us for that information?"
- Andrew Keen, Wired 2011
November 08, 2011
"Comportamento hormonal"
"Are behaviours better explained by hormones rather than psychologies? If we really are more emotional creatures rather than rational creatures and emotions are largely set by hormonal as much as psychological factors then we better learn more about dopamine, vasopressin etc. in order to understand 'consumer' behaviour."
- Jon Leach
November 04, 2011
October 24, 2011
October 18, 2011
October 17, 2011
October 15, 2011
"Food for thought"
"Our phones/cars/homes are becoming like black box recorders that can incriminate or absolve us."-- Lowe Counsel
October 13, 2011
October 03, 2011
September 30, 2011
September 29, 2011
September 27, 2011
September 22, 2011
Homens e chocolates
"A man will never be as good as a whole Cadbury"
Cliente: Cadbury
Agência: Del Campo Saatchi
September 15, 2011
"Food for thought"
"Consumers are now their own channel managers. It is increasingly unusual for people to consume channels one at a time."-- Tim Hipperson
September 13, 2011
"Food for thought"
"We prefer knowing to thinking because knowing has more immediate value. (...) Few talk ideas. Everyone talks information, usually personal information. Where are you going? What are you doing? Whom are you seeing? These are today’s big questions."- Neal Gabler@ NY Times
September 05, 2011
September 04, 2011
August 30, 2011
August 26, 2011
August 06, 2011
August 03, 2011
July 31, 2011
"Food for thought"
"Whenever you look at the list of consumer goods that [according to critics of capitalism] people don't really need, what you invariably see is a list of consumer goods that middle-aged intellectuals don't need ... Hollywood movies bad, performance art good; Chryslers bad, Volvos good; hamburgers bad, risotto good."-- Joseph Heath and Andrew Potter, "The Rebel Sell"
July 25, 2011
Insights with Sir Martin Sorrell
"I’m in a business where there’s complete anarchy. You can’t control it – you can only react to it. The control that people traditionally had over their message is gone."
“People used to say that information is power but that’s no longer the case. It’s analysis of the data, use of the data, digging into it – that is the power. You get so much of the stuff and everyone has access to it.”
- Sir Martin Sorrell
Insights with Sir Martin Sorrell \ Think Quarterly
"Eu gosto, logo tu gostas"
Interessante artigo do Neil Strauss no WSJ sobre validação social e a "economia dos Likes" no facebook:
"Like" culture is antithetical to the concept of self-esteem, which a healthy individual should be developing from the inside out rather than from the outside in. Instead, we are shaped by our stats, which include not just "likes" but the number of comments generated in response to what we write and the number of friends or followers we have. I've seen rock stars agonize over the fact that another artist has far more Facebook "likes" and Twitter followers than they do."
"Food for thought"
"On an average day, users globally send around 47 billion (non-spam) emails and submit 95 million tweets on Twitter. Each mont users share about 30 billion pieces of content on Facebook. The impact of this 'empowered individual' is just beginning to be felt."-- The World Economic Forum 2011
July 21, 2011
July 18, 2011
July 13, 2011
"Food for thought"
"Any business that’s based on ideas will have a positive future. Any business that’s based on a technological platform will be limited." -- John Hegarty, BBH
July 12, 2011
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