Cliente: Weight Watchers
Agência: Fred & Farid, Paris
January 31, 2012
January 26, 2012
January 25, 2012
January 19, 2012
January 17, 2012
"Food for thought"
"No matter what technology is used, your monthly phone bill magically remais about the same size."- - Douglas Coupland's Law of Telephony
January 15, 2012
January 13, 2012
January 09, 2012
"Food for thought"
"Three apples have changed the world. One seduced Eve, one awakened Newton, the third is in the hands of Steve Jobs."-- Sina Weibo
January 03, 2012
December 26, 2011
December 19, 2011
"Food for thought"
"Social is not a feature. Social is not an application. Social is a deep human motivation that drives our behaviour almost every second that we’re awake."-- Paul Adams
December 17, 2011
December 16, 2011
"Handy shopping"
"Game-changing smartphone applications in the Consumer Goods and Retail industry are impacting the way consumers shop, communicate, access information, and plan their time. For retailers, at the end of the day, it’s about how and where the consumer decides to spend his money."
Arthur D. Little report
December 14, 2011
"Food for thought"
"A man sitting in his open sports car is like a piece of highly stylized phallic sculpture."-- Desmond Morris
December 08, 2011
November 23, 2011
November 17, 2011
November 15, 2011
November 11, 2011
"Social media is digital narcissism"
“Social media is digital narcissism. Technology is changing human behaviour, it’s changing in a way in which we´re using it to promote ourselves. From our photographs to our taste, to what we’re playing on Spotify or Soundcloud. Why are we giving away so much of our information, so much of our intimate information: our reading habits our television habits, our listening habits, our political views? So that Facebook can be valued at 80 billion dollars, even though they’re not paying us for that information?"
- Andrew Keen, Wired 2011
November 08, 2011
"Comportamento hormonal"
"Are behaviours better explained by hormones rather than psychologies? If we really are more emotional creatures rather than rational creatures and emotions are largely set by hormonal as much as psychological factors then we better learn more about dopamine, vasopressin etc. in order to understand 'consumer' behaviour."
- Jon Leach
November 04, 2011
October 24, 2011
October 18, 2011
October 17, 2011
October 15, 2011
"Food for thought"
"Our phones/cars/homes are becoming like black box recorders that can incriminate or absolve us."-- Lowe Counsel
October 13, 2011
October 03, 2011
September 30, 2011
September 29, 2011
September 27, 2011
September 22, 2011
Homens e chocolates
"A man will never be as good as a whole Cadbury"
Cliente: Cadbury
Agência: Del Campo Saatchi
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