February 29, 2012

Awesome People Hanging Together








via

"Food for thought"

"Conversations are increasingly the fabric of campaigns. In fact, modern campaigns need a surrounding conversation to truly live. When a campaign is retweeted, for example, it is not simply passed along. Something is added: it is personalised, enriched and given life."
-- Colin Mitchell in AdMap

February 20, 2012

"I Am The Collection"

French Connection I Am The Collection 'Sleeping' from 101 London on Vimeo.



Cliente: French Connection
Agência: 101, London

"Food for thought"

"There are no new ideas. There are only new ways of making them felt."
-- Audre Lore

February 10, 2012

British Airways "The Race"



Cliente: British Airways
Agência: BBH, London

February 07, 2012

"Hurricane Weather"



Cliente: Jeep
Agência: Draftfcb+ Shimoni Finkelstein Barki

January 31, 2012

"Treat Yourself Better"



Cliente: Weight Watchers
Agência: Fred & Farid, Paris

January 25, 2012

"Food for thought"

"If it's not social in real life, it's not social online."
-- Duncan Fulton

January 17, 2012

"Be wonderful and wise"



Cliente: Lurpak
Agência: W+K, London

"Food for thought"

"No matter what technology is used, your monthly phone bill magically remais about the same size."
- - Douglas Coupland's Law of Telephony

January 15, 2012

January 13, 2012

Aprender a brincar

"Bringing Parents, Kids Together with Guerilla Classrooms"

January 09, 2012

LG "Smart thief"

"Food for thought"

"Three apples have changed the world. One seduced Eve, one awakened Newton, the third is in the hands of Steve Jobs."
-- Sina Weibo

January 03, 2012

"El gran Papá Noel"

O Pai Natal para adultos da Coca-Cola.
(Não, não é o que estão a pensar).

December 19, 2011

"Food for thought"

"Social is not a feature. Social is not an application. Social is a deep human motivation that drives our behaviour almost every second that we’re awake."
-- Paul Adams

December 17, 2011

"Out of stock"

"Sorry! The lifestyle you ordered is currently out of stock" diz o Banksy.

December 16, 2011

"Handy shopping"



"Game-changing smartphone applications in the Consumer Goods and Retail industry are impacting the way consumers shop, communicate, access information, and plan their time. For retailers, at the end of the day, it’s about how and where the consumer decides to spend his money."

Arthur D. Little report

December 14, 2011

"Food for thought"

"A man sitting in his open sports car is like a piece of highly stylized phallic sculpture."
-- Desmond Morris

November 23, 2011

November 11, 2011

"Social media is digital narcissism"



“Social media is digital narcissism. Technology is changing human behaviour, it’s changing in a way in which we´re using it to promote ourselves. From our photographs to our taste, to what we’re playing on Spotify or Soundcloud. Why are we giving away so much of our information, so much of our intimate information: our reading habits our television habits, our listening habits, our political views? So that Facebook can be valued at 80 billion dollars, even though they’re not paying us for that information?"
- Andrew Keen, Wired 2011

November 08, 2011

"Comportamento hormonal"



"Are behaviours better explained by hormones rather than psychologies? If we really are more emotional creatures rather than rational creatures and emotions are largely set by hormonal as much as psychological factors then we better learn more about dopamine, vasopressin etc. in order to understand 'consumer' behaviour."
- Jon Leach