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"Conversations are increasingly the fabric of campaigns. In fact, modern campaigns need a surrounding conversation to truly live. When a campaign is retweeted, for example, it is not simply passed along. Something is added: it is personalised, enriched and given life."French Connection I Am The Collection 'Sleeping' from 101 London on Vimeo.
"There are no new ideas. There are only new ways of making them felt."
"If it's not social in real life, it's not social online."
"No matter what technology is used, your monthly phone bill magically remais about the same size."
"Three apples have changed the world. One seduced Eve, one awakened Newton, the third is in the hands of Steve Jobs."
"Social is not a feature. Social is not an application. Social is a deep human motivation that drives our behaviour almost every second that we’re awake."
"A man sitting in his open sports car is like a piece of highly stylized phallic sculpture."
