April 05, 2012

"Lubrificador de relações"



Cliente: KY Gel
Agência: Draft FCB, Argentina

"Damn Good Advice"



"Food for thought"

"The message is the message. No matter what media you’re in, think about content. Content is what matters."
-- Amil Gargano

April 02, 2012

"Food for thought"

"Microsoft is a good example of a brand that's never told its story well. It's a huge consumer product software platform, a mega conglomerate, and there's no love there. There's no emotional story to rally around."
-- Stanley Hainsworth

March 21, 2012

March 19, 2012

Skittles "Princess"



Cliente: Skittles
Agência: BBDO Toronto

March 14, 2012

"Food for thought"

"How is the Internet changing the way I think? My fingers have become part of my brain."
-- James O`Donnell

March 08, 2012

"Food for thought"

"We are its product. We – our fancies, fetishes, predilections and preferences – are what Google sells to advertisers."

-- Siva Vaidhyanathanin, The Googlisation of Everything.

"The Shapes of Stories"



Porque o Homem adora estórias em "curva": estórias de ascensão, queda e redenção.

March 01, 2012

February 29, 2012

Awesome People Hanging Together








via

"Food for thought"

"Conversations are increasingly the fabric of campaigns. In fact, modern campaigns need a surrounding conversation to truly live. When a campaign is retweeted, for example, it is not simply passed along. Something is added: it is personalised, enriched and given life."
-- Colin Mitchell in AdMap

February 20, 2012

"I Am The Collection"

French Connection I Am The Collection 'Sleeping' from 101 London on Vimeo.



Cliente: French Connection
Agência: 101, London

"Food for thought"

"There are no new ideas. There are only new ways of making them felt."
-- Audre Lore

February 10, 2012

British Airways "The Race"



Cliente: British Airways
Agência: BBH, London

February 07, 2012

"Hurricane Weather"



Cliente: Jeep
Agência: Draftfcb+ Shimoni Finkelstein Barki

January 31, 2012

"Treat Yourself Better"



Cliente: Weight Watchers
Agência: Fred & Farid, Paris

January 25, 2012

"Food for thought"

"If it's not social in real life, it's not social online."
-- Duncan Fulton

January 17, 2012

"Be wonderful and wise"



Cliente: Lurpak
Agência: W+K, London

"Food for thought"

"No matter what technology is used, your monthly phone bill magically remais about the same size."
- - Douglas Coupland's Law of Telephony

January 15, 2012

January 13, 2012

Aprender a brincar

"Bringing Parents, Kids Together with Guerilla Classrooms"

January 09, 2012

LG "Smart thief"

"Food for thought"

"Three apples have changed the world. One seduced Eve, one awakened Newton, the third is in the hands of Steve Jobs."
-- Sina Weibo

January 03, 2012

"El gran Papá Noel"

O Pai Natal para adultos da Coca-Cola.
(Não, não é o que estão a pensar).