873 fotos de banco de imagem condensadas num anúncio.
May 25, 2012
May 24, 2012
May 22, 2012
May 19, 2012
"Food for thought"
"There are no brands in low-involvement categories, only marketers who have a low involvement with their brands."- Adam Ferrier
May 11, 2012
May 09, 2012
May 08, 2012
May 04, 2012
"Food for thought"
"The art of storytelling through film is so important of our industry. I hope that guys coming into advertising don’t get lost in “hey, look at my Facebook/Twitter connected gismo” type ideas."
-- Tony Granger, Y&R
April 30, 2012
"Don't Have Your House Explode"
Consequências de escolher o fornecedor de TV errado.
Cliente: DirectTV
Agencência: Grey
April 20, 2012
"Women are soft and gentle"
Uma relíquia da era "Mad Men" - anúncio da DDB, anos 60.
Hoje quem publicasse um anúncio destes seria, literalmente, "mad".
"Food for thought"
"On Facebook we’re all flâneurs, simultaneously watching and being watched. But we don’t exactly know who is doing the watching and how much watching they’re doing or to what end."
-- Michael Sacasas
April 16, 2012
April 12, 2012
"Caixas negras" para táxis
Kevin Kelly: "I saw a bit of the future in a Taipei tax cab this afternoon. Mounted on the front windshield is a $100 HD video monitor which records everything that happens in front of the car. If there is an accident, the video becomes evidence. Good news if you are a good driver -- which most people believe. Eventually all vehicles will have multiple cameras recording front, back and side."
April 11, 2012
April 10, 2012
April 07, 2012
April 05, 2012
"Food for thought"
"The message is the message. No matter what media you’re in, think about content. Content is what matters." -- Amil Gargano
April 04, 2012
April 02, 2012
"Food for thought"
"Microsoft is a good example of a brand that's never told its story well. It's a huge consumer product software platform, a mega conglomerate, and there's no love there. There's no emotional story to rally around."-- Stanley Hainsworth
March 28, 2012
March 23, 2012
March 21, 2012
March 19, 2012
March 14, 2012
"Food for thought"
"How is the Internet changing the way I think? My fingers have become part of my brain."-- James O`Donnell
March 12, 2012
March 09, 2012
March 08, 2012
"Food for thought"
"We are its product. We – our fancies, fetishes, predilections and preferences – are what Google sells to advertisers."-- Siva Vaidhyanathanin, The Googlisation of Everything.
"The Shapes of Stories"
Porque o Homem adora estórias em "curva": estórias de ascensão, queda e redenção.
March 01, 2012
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