"Wolff Olins responds to Mary Meeker's 2012 internet report".
July 19, 2012
July 18, 2012
July 11, 2012
"Who Gives A Crap!"
Vamos ajudar o Simon Griffiths a angariar dinheiro para lançar a sua marca de papel higiénico, e claro sair da sanita na qual está sentado há um dia e meio.
"Who Gives A Crap!"
July 10, 2012
July 05, 2012
June 27, 2012
"Food for thought"
"If by intellectual you mean somebody who works only with his head and not with his hands, then the bank clerk is an intellectual and Michelangelo is not." -- Umberto eco
June 25, 2012
June 21, 2012
"Food for thought"
"Johnnie Walker must make great whisky, and Starbucks must make a great cup of coffee and Apple must make great devices … but if that is their only aspiration, they will not attract talent and innovate in ways that make life better for the people they serve. Without an ideal to guide an organization, people lose their passion to create and do meaningful work."-- Jim Stengel, Procter & Gamble
June 20, 2012
June 12, 2012
June 01, 2012
May 25, 2012
May 24, 2012
May 22, 2012
May 19, 2012
"Food for thought"
"There are no brands in low-involvement categories, only marketers who have a low involvement with their brands."- Adam Ferrier
May 11, 2012
May 09, 2012
May 08, 2012
May 04, 2012
"Food for thought"
"The art of storytelling through film is so important of our industry. I hope that guys coming into advertising don’t get lost in “hey, look at my Facebook/Twitter connected gismo” type ideas."
-- Tony Granger, Y&R
April 30, 2012
"Don't Have Your House Explode"
Consequências de escolher o fornecedor de TV errado.
Cliente: DirectTV
Agencência: Grey
April 20, 2012
"Women are soft and gentle"
Uma relíquia da era "Mad Men" - anúncio da DDB, anos 60.
Hoje quem publicasse um anúncio destes seria, literalmente, "mad".
"Food for thought"
"On Facebook we’re all flâneurs, simultaneously watching and being watched. But we don’t exactly know who is doing the watching and how much watching they’re doing or to what end."
-- Michael Sacasas
April 16, 2012
April 12, 2012
"Caixas negras" para táxis
Kevin Kelly: "I saw a bit of the future in a Taipei tax cab this afternoon. Mounted on the front windshield is a $100 HD video monitor which records everything that happens in front of the car. If there is an accident, the video becomes evidence. Good news if you are a good driver -- which most people believe. Eventually all vehicles will have multiple cameras recording front, back and side."
April 11, 2012
April 10, 2012
April 07, 2012
April 05, 2012
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