August 31, 2012
BUDWEISER "Budclock"
Cliente: Ambev Ecuador
Agência: Rivas Herrera Y&R Ecuador
Labels:
Activação,
Criatividade
August 29, 2012
August 26, 2012
"Ganhar dinheiro não é fácil"
"Making money is hard.
But putting it in the right place doesn't have to be."
Cliente: CO-OP Financial Services
Agência: O'Leary and Partners
But putting it in the right place doesn't have to be."
Cliente: CO-OP Financial Services
Agência: O'Leary and Partners
Labels:
Bancos,
Criatividade
August 10, 2012
August 09, 2012
"Food for thought"
"The omnipresence of social media tools with the capability to provide us with constant feedback has created a need, or even an addiction to validation. When we are not on the receiving end of likes, retweets and tags, we begin to doubt ourselves and our identities."-- Nora Feichtmeir, Cultural Capital
Labels:
Food for thought
August 03, 2012
"Couch potatoe-ing"
Labels:
Lazer,
Research and Reports
July 19, 2012
July 18, 2012
"Cartões de crédito musicais"
Labels:
Imaginação,
Inspiração,
Instalações
July 11, 2012
"Who Gives A Crap!"

Vamos ajudar o Simon Griffiths a angariar dinheiro para lançar a sua marca de papel higiénico, e claro sair da sanita na qual está sentado há um dia e meio.
"Who Gives A Crap!"
July 10, 2012
"The Social Home Tour"
Labels:
Activação,
Media social
July 05, 2012
June 27, 2012
"Food for thought"
"If by intellectual you mean somebody who works only with his head and not with his hands, then the bank clerk is an intellectual and Michelangelo is not." -- Umberto eco
Labels:
Food for thought
"Sinais dos tempos"
Labels:
Comportamentos,
Research and Reports,
Sociedade
June 25, 2012
EasyJet seca lágrimas dos Ingleses
Labels:
Contexto,
Criatividade
June 21, 2012
McDonald's "burger timetable"
Because "waiting time" could be "eating time".
Labels:
Comportamentos,
Interfaces,
Psicologia
"Food for thought"
"Johnnie Walker must make great whisky, and Starbucks must make a great cup of coffee and Apple must make great devices … but if that is their only aspiration, they will not attract talent and innovate in ways that make life better for the people they serve. Without an ideal to guide an organization, people lose their passion to create and do meaningful work."-- Jim Stengel, Procter & Gamble
Labels:
Food for thought
June 20, 2012
"Selling Obama"
Labels:
Capas,
Marketing político
June 12, 2012
June 01, 2012
"Cidadania 2.0"
Acho isto uma autêntica delícia. Martha Payne, 9 anos de idade, faz o "policiamento" diário das refeições servidas na cantina da sua escola, aqui.

Labels:
Causas sociais,
Empowerment
May 25, 2012
"From Love to Bingo"
873 fotos de banco de imagem condensadas num anúncio.
Labels:
Criatividade
May 24, 2012
May 22, 2012
"A world without petrol"
Labels:
Activação,
Ambient Media,
Carros,
Instalações
Braun "Rehab"
Cliente: Braun
Agência: BBDO Proximity, Duesseldorf
Labels:
Criatividade
May 19, 2012
"Food for thought"
"There are no brands in low-involvement categories, only marketers who have a low involvement with their brands."- Adam Ferrier
Labels:
Food for thought
May 14, 2012
IKEA "7 Different types of sleeper"
Labels:
Criatividade
May 11, 2012
"Connected, but alone?"
Labels:
Media social,
TED Talks
May 09, 2012
"9 Million Stones Fans"
Labels:
Cultura Popular,
Facebook
May 08, 2012
“When a bike becomes a DJ"
Labels:
Instalações,
Interactive
May 04, 2012
"Food for thought"
"The art of storytelling through film is so important of our industry. I hope that guys coming into advertising don’t get lost in “hey, look at my Facebook/Twitter connected gismo” type ideas."
-- Tony Granger, Y&R
Labels:
Food for thought
April 30, 2012
"Don't Have Your House Explode"
Consequências de escolher o fornecedor de TV errado.
Cliente: DirectTV
Agencência: Grey
Labels:
Criatividade
April 20, 2012
"Women are soft and gentle"
Uma relíquia da era "Mad Men" - anúncio da DDB, anos 60.
Hoje quem publicasse um anúncio destes seria, literalmente, "mad".
Labels:
Carros,
Criatividade
"FloorD"
Labels:
Comportamentos,
Gamification,
NFC
"Food for thought"
"On Facebook we’re all flâneurs, simultaneously watching and being watched. But we don’t exactly know who is doing the watching and how much watching they’re doing or to what end."
-- Michael Sacasas
Labels:
Food for thought
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