September 14, 2012

September 04, 2012

"The New Multi-screen World"


"How many times have you started reading an email on your phone while commuting, and then continued it on your laptop when you got home? Or perhaps you saw a commercial for a new car and then used your tablet to search for the specs and see it in action?"

- Gai Pham, Google mobile ads marketing
via

August 31, 2012

BUDWEISER "Budclock"



Cliente: Ambev Ecuador
Agência: Rivas Herrera Y&R Ecuador

August 26, 2012

"Ganhar dinheiro não é fácil"

"Making money is hard. 
But putting it in the right place doesn't have to be."



Cliente: CO-OP Financial Services
Agência: O'Leary and Partners

August 09, 2012

"Food for thought"

"The omnipresence of social media tools with the capability to provide us with constant feedback has created a need, or even an addiction to validation. When we are not on the receiving end of likes, retweets and tags, we begin to doubt ourselves and our identities."
-- Nora Feichtmeir, Cultural Capital

July 11, 2012

"Who Gives A Crap!"



Vamos ajudar o Simon Griffiths a angariar dinheiro para lançar a sua marca de papel higiénico, e claro sair da sanita na qual está sentado há um dia e meio.

  "Who Gives A Crap!"

June 27, 2012

"Food for thought"

"If by intellectual you mean somebody who works only with his head and not with his hands, then the bank clerk is an intellectual and Michelangelo is not."  -- Umberto eco

"Sinais dos tempos"

Material countries are becoming more spiritual.
Spiritual countries are becoming more material.



 via

June 25, 2012

June 21, 2012

McDonald's "burger timetable"


Because "waiting time" could be "eating time".

"Food for thought"

"Johnnie Walker must make great whisky, and Starbucks must make a great cup of coffee and Apple must make great devices … but if that is their only aspiration, they will not attract talent and innovate in ways that make life better for the people they serve. Without an ideal to guide an organization, people lose their passion to create and do meaningful work."
-- Jim Stengel, Procter & Gamble

June 12, 2012

"It knows what's ahead"



Cliente: VW Front Assist
Agência: DDB UK

"Food for thought"

"Humanity is OK, but 99% of people are boring idiots."
 -- Slavoj Žižek in The Guardian

"A Evolução dos Dólares"








Cliente: Forbes Magazine
Agência: Ogilvy Brasil

June 01, 2012

"Cidadania 2.0"


 Acho isto uma autêntica delícia. Martha Payne, 9 anos de idade, faz o "policiamento" diário das refeições servidas na cantina da sua escola, aqui.





O Jamie Oliver, inclusive, já lhe escreveu.

"Andes Camouflager"

May 25, 2012

"From Love to Bingo"

873 fotos de banco de imagem condensadas num anúncio.



May 24, 2012

May 19, 2012

"Food for thought"

"There are no brands in low-involvement categories, only marketers who have a low involvement with their brands."
 - Adam Ferrier

May 04, 2012

"Say No to Crack"

"Food for thought"

"The art of storytelling through film is so important of our industry. I hope that guys coming into advertising don’t get lost in “hey, look at my Facebook/Twitter connected gismo” type ideas."
-- Tony Granger, Y&R