November 14, 2012

"Food for thought"

"I feel that luck is preparation meeting opportunity."
 -- Oprah Winfrey

Lições em psicologia invertida



















Sir Ernest Shackleton's newspaper ad (1914).

November 12, 2012

"The Journey"



Cliente: John lewis
Agência: Adam&Eve/DDB, London

Lições em "nation-branding"














"Little countries think of big countries all the time, but big countries don't think about little countries."
 -- Wally Olins

November 06, 2012

"Xmas doesn't happen by magic"




"Behind every great Christmas there’s mum"

Cliente: Asda
Agência: Saatchi & Saatchi

November 02, 2012

"When This Meets That"


cliente: Fuze Tea
Agência: Wieden + Kennedy, London

October 31, 2012

October 30, 2012

"How to Plan a Funeral"














"How to Plan a Funeral" - Um guia utilitário cortesia da TAC - Transport Accident Commission da Austrália. Está lá tudo.


October 24, 2012

"Wanted by Police"



Uma utilização sui generis do Pinterest por parte do jornal Pootstown Mercury.

October 22, 2012

"Food for thought"

"In today's world, creativity is the only sane strategy."
 -- Robert Jones, Wolff Olins

"Unlock the 007 in you"

"Blondes have more fun"


Vintage ad photographed by Richard Avedon for Lady Clairol.

October 17, 2012

Toyota "Feels Good Inside"

"Food for thought"

"All desires that exceed our basic biological needs are determined by culture. We want to live as if we were actors portraying ourselves."
-- Tomas Sedlacek

September 18, 2012

September 15, 2012

"Death of the Gay Cliche!"



Cliente: Queer Lisboa Festival de Cinema
Agência: Fuel, Lisboa


September 14, 2012

September 04, 2012

"The New Multi-screen World"


"How many times have you started reading an email on your phone while commuting, and then continued it on your laptop when you got home? Or perhaps you saw a commercial for a new car and then used your tablet to search for the specs and see it in action?"

- Gai Pham, Google mobile ads marketing
via

August 31, 2012

BUDWEISER "Budclock"



Cliente: Ambev Ecuador
Agência: Rivas Herrera Y&R Ecuador

August 26, 2012

"Ganhar dinheiro não é fácil"

"Making money is hard. 
But putting it in the right place doesn't have to be."



Cliente: CO-OP Financial Services
Agência: O'Leary and Partners

August 09, 2012

"Food for thought"

"The omnipresence of social media tools with the capability to provide us with constant feedback has created a need, or even an addiction to validation. When we are not on the receiving end of likes, retweets and tags, we begin to doubt ourselves and our identities."
-- Nora Feichtmeir, Cultural Capital

July 11, 2012

"Who Gives A Crap!"



Vamos ajudar o Simon Griffiths a angariar dinheiro para lançar a sua marca de papel higiénico, e claro sair da sanita na qual está sentado há um dia e meio.

  "Who Gives A Crap!"