January 25, 2013

LOTTO "Football Wife"

"Lotto millionaires are not like ordinary millionaires."

January 16, 2013

"Two girls and a puppy"


















Quando a "autenticidade" é mais do que um substantivo feminino.
Mais de um milhão de likes na fotografia e 151 mil likes na página do Facebook, em menos de 24h.

https://www.facebook.com/Twogirlsandapuppy

January 10, 2013

"Next generation"



Cliente: Land Rover, UK
Agência: RKCR/Y&R

January 08, 2013

DirectTV "Genie"



Cliente: Direct TV 
Agência: Grey, NY

December 20, 2012

"Food for thought"

"Welcome to the future: you can make your air conditioner talk to your toaster, but you can’t make your Instagram photos show up on Twitter, or your iPhone work natively with Google Maps."

 -- John Pavlus, MIT Technology Review

December 07, 2012

"Food for thought"



 "I'm very down to earth, just not this earth."
 - Karl Lagerfeld, sobre si próprio

December 04, 2012

Heineken "Water in Majorca"



Cliente: Heineken
Agência: Lowe Howard-Spink Marschalk

December 03, 2012

"Homens, Mulheres e Aviões"














Homens, mulheres e aviões: Eles gostam de esticar as pernas, elas gostam delas recolhidas. Eles gostam de ligar o ar, elas preferem as mantinhas para aconchegar o regaço.
via

November 28, 2012

"Cartier's Interactive Window"


"Food for thought"

"In a world of information flux, it isn't what you know that counts - it is how efficiently you can refresh."
-- David A. Shaywitz

November 19, 2012

November 15, 2012

"Donation Box APP"



Cliente: Salvation Army
Agência: Miami Ad School

November 14, 2012

"Food for thought"

"I feel that luck is preparation meeting opportunity."
 -- Oprah Winfrey

Lições em psicologia invertida



















Sir Ernest Shackleton's newspaper ad (1914).

November 12, 2012

"The Journey"



Cliente: John lewis
Agência: Adam&Eve/DDB, London

Lições em "nation-branding"














"Little countries think of big countries all the time, but big countries don't think about little countries."
 -- Wally Olins

November 06, 2012

"Xmas doesn't happen by magic"




"Behind every great Christmas there’s mum"

Cliente: Asda
Agência: Saatchi & Saatchi

November 02, 2012

"When This Meets That"


cliente: Fuze Tea
Agência: Wieden + Kennedy, London

October 31, 2012

October 30, 2012

"How to Plan a Funeral"














"How to Plan a Funeral" - Um guia utilitário cortesia da TAC - Transport Accident Commission da Austrália. Está lá tudo.


October 24, 2012

"Wanted by Police"



Uma utilização sui generis do Pinterest por parte do jornal Pootstown Mercury.

October 22, 2012

"Food for thought"

"In today's world, creativity is the only sane strategy."
 -- Robert Jones, Wolff Olins

"Unlock the 007 in you"

"Blondes have more fun"


Vintage ad photographed by Richard Avedon for Lady Clairol.

October 17, 2012

Toyota "Feels Good Inside"

"Food for thought"

"All desires that exceed our basic biological needs are determined by culture. We want to live as if we were actors portraying ourselves."
-- Tomas Sedlacek