March 22, 2013

IKEA DM

"Decorating your home has never been easier."



March 19, 2013

"Food for thought"

"We tend to think of brands as making statements or promises. But it is more stimulating to think of brands as asking questions. Unilever’s Axe, for instance asked: ‘Young man, do you want to get laid?’"
 -- Adam Morgan

March 04, 2013

February 27, 2013

January 25, 2013

LOTTO "Football Wife"

"Lotto millionaires are not like ordinary millionaires."

January 16, 2013

"Two girls and a puppy"


















Quando a "autenticidade" é mais do que um substantivo feminino.
Mais de um milhão de likes na fotografia e 151 mil likes na página do Facebook, em menos de 24h.

https://www.facebook.com/Twogirlsandapuppy

January 10, 2013

"Next generation"



Cliente: Land Rover, UK
Agência: RKCR/Y&R

January 08, 2013

DirectTV "Genie"



Cliente: Direct TV 
Agência: Grey, NY

December 20, 2012

"Food for thought"

"Welcome to the future: you can make your air conditioner talk to your toaster, but you can’t make your Instagram photos show up on Twitter, or your iPhone work natively with Google Maps."

 -- John Pavlus, MIT Technology Review

December 07, 2012

"Food for thought"



 "I'm very down to earth, just not this earth."
 - Karl Lagerfeld, sobre si próprio

December 04, 2012

Heineken "Water in Majorca"



Cliente: Heineken
Agência: Lowe Howard-Spink Marschalk

December 03, 2012

"Homens, Mulheres e Aviões"














Homens, mulheres e aviões: Eles gostam de esticar as pernas, elas gostam delas recolhidas. Eles gostam de ligar o ar, elas preferem as mantinhas para aconchegar o regaço.
via

November 28, 2012

"Cartier's Interactive Window"


"Food for thought"

"In a world of information flux, it isn't what you know that counts - it is how efficiently you can refresh."
-- David A. Shaywitz

November 19, 2012

November 15, 2012

"Donation Box APP"



Cliente: Salvation Army
Agência: Miami Ad School

November 14, 2012

"Food for thought"

"I feel that luck is preparation meeting opportunity."
 -- Oprah Winfrey

Lições em psicologia invertida



















Sir Ernest Shackleton's newspaper ad (1914).

November 12, 2012

"The Journey"



Cliente: John lewis
Agência: Adam&Eve/DDB, London

Lições em "nation-branding"














"Little countries think of big countries all the time, but big countries don't think about little countries."
 -- Wally Olins

November 06, 2012

"Xmas doesn't happen by magic"




"Behind every great Christmas there’s mum"

Cliente: Asda
Agência: Saatchi & Saatchi

November 02, 2012

"When This Meets That"


cliente: Fuze Tea
Agência: Wieden + Kennedy, London