May 27, 2013
May 10, 2013
“Social media campaigns need objectives”
"In terms of objectives – clients are often going back to the sort of core business drivers that all marketing should be measured against – sales, reduced customer service costs and more, with the reassurance that these too can now be measured. There’s a general sense of decisiveness – less of the testing, trying out, growing Facebook fan numbers for no good reason – and more real plans to make social work the way it should. Tactical campaigns are still happening, of course – but they are increasingly framed by a larger strategy. The idea that content is king (that hackneyed phrase) is being replaced by the idea that content can only be important if you have a plan behind it."
Fonte
May 09, 2013
"Food for thought"
"The future will see consumers move between anywhere convenience and only-here experiences." - Doug Stephens
May 07, 2013
May 03, 2013
"Food for thought"
"I am a rationalist. I like to have some intellectual justification for my intuitions."- G.K. Chesterton, "Orthodoxy" (1908)
April 29, 2013
April 19, 2013
April 18, 2013
April 16, 2013
April 09, 2013
April 05, 2013
"Food for thought"
"I've spent my life dealing with people who've got all the data in the world and yet they can't invent anything."
- John Hegarty
March 21, 2013
March 19, 2013
"Food for thought"
"We tend to think of brands as making statements or promises. But it is more stimulating to think of brands as asking questions. Unilever’s Axe, for instance asked: ‘Young man, do you want to get laid?’"-- Adam Morgan
March 11, 2013
March 04, 2013
February 28, 2013
February 27, 2013
February 15, 2013
February 05, 2013
February 01, 2013
January 25, 2013
January 16, 2013
"Two girls and a puppy"
Quando a "autenticidade" é mais do que um substantivo feminino.
Mais de um milhão de likes na fotografia e 151 mil likes na página do Facebook, em menos de 24h.
https://www.facebook.com/Twogirlsandapuppy
January 15, 2013
January 10, 2013
January 08, 2013
January 02, 2013
December 20, 2012
"Food for thought"
"Welcome to the future: you can make your air conditioner talk to your toaster, but you can’t make your Instagram photos show up on Twitter, or your iPhone work natively with Google Maps."-- John Pavlus, MIT Technology Review
December 19, 2012
December 07, 2012
"Food for thought"
"I'm very down to earth, just not this earth."
- Karl Lagerfeld, sobre si próprio
December 05, 2012
December 04, 2012
December 03, 2012
"Homens, Mulheres e Aviões"
Homens, mulheres e aviões: Eles gostam de esticar as pernas, elas gostam delas recolhidas. Eles gostam de ligar o ar, elas preferem as mantinhas para aconchegar o regaço.
via
Subscribe to:
Posts (Atom)
