Cliente: The Sun "Dream Team" fantasy football
Agência: Grey, London
August 21, 2013
"Food for thought"
“The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn."
- Alvin Toffler
August 20, 2013
August 14, 2013
August 06, 2013
August 01, 2013
July 29, 2013
McLuhan dixit
"Gutenberg made everyone a reader.
Xerox makes everyone a publisher."
- Marshall McLuhan (1975)
July 10, 2013
July 08, 2013
July 04, 2013
July 02, 2013
"If Money Doesn’t Make You Happy ..."
"If Money Doesn’t Make You Happy, Then You Probably Aren’t Spending It Right"
Principle 1: Buy experiences instead of things.
Principle 2: Help others instead of yourself.
Principle 3: Buy many small pleasures instead of few big ones.
Principle 4: Buy less insurance.
Principle 5: Pay now and consume later.
Principle 6: Think about what you're not thinking about.
Principle 7: Beware of comparison shopping.
Principle 8. Follow the herd instead of your head.
Fonte: Journal of Consumer Psychology (2011)
June 25, 2013
June 24, 2013
June 19, 2013
"Food for thought"
"There is no such thing as invention. Just environments where people can make discoveries."- David Galbraith
June 06, 2013
June 05, 2013
"Food for thought"
“If you lose money for the firm I will be understanding. If you lose reputation I will be ruthless.” - Warren Buffet
May 27, 2013
May 10, 2013
“Social media campaigns need objectives”
"In terms of objectives – clients are often going back to the sort of core business drivers that all marketing should be measured against – sales, reduced customer service costs and more, with the reassurance that these too can now be measured. There’s a general sense of decisiveness – less of the testing, trying out, growing Facebook fan numbers for no good reason – and more real plans to make social work the way it should. Tactical campaigns are still happening, of course – but they are increasingly framed by a larger strategy. The idea that content is king (that hackneyed phrase) is being replaced by the idea that content can only be important if you have a plan behind it."
Fonte
May 09, 2013
"Food for thought"
"The future will see consumers move between anywhere convenience and only-here experiences." - Doug Stephens
May 07, 2013
May 03, 2013
"Food for thought"
"I am a rationalist. I like to have some intellectual justification for my intuitions."- G.K. Chesterton, "Orthodoxy" (1908)
April 29, 2013
April 19, 2013
April 18, 2013
April 16, 2013
April 09, 2013
April 05, 2013
"Food for thought"
"I've spent my life dealing with people who've got all the data in the world and yet they can't invent anything."
- John Hegarty
March 21, 2013
March 19, 2013
"Food for thought"
"We tend to think of brands as making statements or promises. But it is more stimulating to think of brands as asking questions. Unilever’s Axe, for instance asked: ‘Young man, do you want to get laid?’"-- Adam Morgan
March 11, 2013
March 04, 2013
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