November 19, 2013
Coke Zero "Sweater Generator"
Labels:
Activação,
Brand entertainment,
Brand experience
November 15, 2013
November 14, 2013
"The Epic Split feat. Van Damme"
Labels:
Activação,
Brand entertainment,
Viral
November 12, 2013
November 11, 2013
"Food for thought"
"Children will be creators, not just users, of technology. They will remix and code the games they want to play, make platforms for kids like them and share their creations with the world. Every child will see the world through the lens of creation, not through the lens of consumption."-- Zach Sims
Labels:
Food for thought
"Families made us human"
"The evolution of human culture can be explained, not by the size of our brains, but by the quality of our relationships."
via aeon magazine
Labels:
Evolução,
Food for thought
November 09, 2013
"The Innovation of Loneliness"
The Innovation of Loneliness from Shimi Cohen on Vimeo.
Labels:
Food for thought,
Screen Society
November 08, 2013
October 30, 2013
"Perfect Day"
Cliente: PlayStation 4
Agência: BBH
Labels:
Criatividade
October 28, 2013
"Hey. Don't settle for walking"
Labels:
Criatividade,
Lou Reed
October 14, 2013
Banksy "Art Sale"
Labels:
Activação,
Arte,
Guerrilha,
Inspiração
October 11, 2013
"Food for thought"
"I should mention that there are two sorts of clients: those who are already big and rich and those who would dearly love to be big and rich. Those who are already rich, will, on the whole, put out duller advertising than those who merely want to be rich or richer."-- Howard Gossage, "Roughly, Is There Any Hope for Advertising?", 1967
Labels:
Food for thought
"IKEA or Death"
Labels:
Brand entertainment,
IKEA,
Quizzes
October 10, 2013
October 01, 2013
"Food for thought"
"Engagement is really about Actions, Reactions and Transactions."-- Brian Solis
Labels:
Food for thought
September 27, 2013
"Cornetto Love Plane"
Labels:
Activação,
Online/offline,
Twitter
September 25, 2013
September 23, 2013
Click, Baby, Click!"
Cliente: Adobe
Agência: Goodby, Silverstein & Partners
Labels:
Criatividade
September 20, 2013
September 18, 2013
September 10, 2013
"Power ... from a less obvious place"
Cliente: Audi
Agência: BBH, London
Labels:
Criatividade
September 02, 2013
August 28, 2013
"Climate Name Change"
Labels:
Causas sociais,
Criatividade,
Ideias
August 27, 2013
Milka "Last square"
Labels:
Activação,
Criatividade
MINI Roller Coaster
Labels:
Activação,
Criatividade,
Funny
"Food for thought"
"No rational argument will have a rational effect on a man who does not want to adopt a rational attitude.” - Karl Popper
Labels:
Food for thought
August 22, 2013
August 21, 2013
"Food for thought"
“The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn."
- Alvin Toffler
Labels:
Food for thought
August 20, 2013
McDonald's "Happy Table"
Labels:
Activação,
Digital,
Interfaces,
NFC
August 14, 2013
"Shouldn't your run be this much fun?"
Labels:
Criatividade,
Slice of Life
August 06, 2013
August 01, 2013
Tesco "Love Every Mouthful"
Labels:
Criatividade,
Retalho
July 29, 2013
July 10, 2013
McDonald's "Line up"
Labels:
Criatividade,
Outdoors
July 08, 2013
"Fliike - the Facebook Fan Counter"
Labels:
Facebook,
Interfaces
July 04, 2013
Honda "Hands"
Cliente: Honda
Agência: W+K, London
Labels:
Criatividade
July 02, 2013
"If Money Doesn’t Make You Happy ..."
"If Money Doesn’t Make You Happy, Then You Probably Aren’t Spending It Right"
Principle 1: Buy experiences instead of things.
Principle 2: Help others instead of yourself.
Principle 3: Buy many small pleasures instead of few big ones.
Principle 4: Buy less insurance.
Principle 5: Pay now and consume later.
Principle 6: Think about what you're not thinking about.
Principle 7: Beware of comparison shopping.
Principle 8. Follow the herd instead of your head.
Fonte: Journal of Consumer Psychology (2011)
Labels:
Consumidor,
Psicologia
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