January 22, 2014
January 21, 2014
January 14, 2014
"Food for thought"
“[Facebook and Twitter] aren’t the real problems in the office. The real problems are what I like to call the M&Ms, the Managers and the Meetings.”- Jason Fried, "Why work doesn't happen at work"
January 07, 2014
January 03, 2014
"Ford Trends Report 2014"
1. Innovation’s Quiet Riot: Fast-paced and disruptive innovation is becoming increasingly institutionalized and ubiquitous – fundamentally changing the way consumers work, play and communicate
2. Old School: Consumers are romanticizing how things used to be, finding comfort and connection in products, brands and experiences that evoke nostalgia
3. Meaningful vs. the Middle Man: Seeking more intimate connections with retailers and service providers, consumers are hunting for stories of identity and meaning in their products and services
4. Statusphere: Across the globe, consumers are broadening the ways they display their wealth – sometimes it screams, sometimes it whispers – upending traditional expressions of status and influence
5. Vying for Validation: In a world of hyper-self-expression, chronic public journaling and other forms of digital expression, consumers are creating a public self that may need validation even more than their authentic self
6. Fear of Missing Out/Joy of Missing Out: A tug of war is emerging as the traditional FOMO is challenged by the JOMO. On one end, consumers are persevering to take advantage of everything at their disposal. On the other, they are mindful of the need to focus on, and enjoy, what matters most
7. Micro Moments: With so much information at our fingertips, downtime has given way to filling every moment with bite-sized chunks of information, education and entertainment – seemingly packing our lives with productivity
8. Myth of Multitasking: In an increasingly screen-saturated, multitasking modern world, more and more evidence is emerging to suggest that when we do everything at once, we sacrifice the quality – and often safety – of each thing we do
9. Female Frontier: Profiles of women have reached new prominence; demographic shifts are changing household dynamics and definitions. Together, women and men will redefine roles and responsibilities in 2014
10. Sustainability Blues: The world has been fixated on going green, and now the attention is shifting beyond recycling and eco-chic living to a growing concern for the power and preciousness of the planet’s water
Fonte
December 31, 2013
December 19, 2013
December 13, 2013
December 10, 2013
December 09, 2013
November 27, 2013
November 21, 2013
November 20, 2013
November 19, 2013
November 15, 2013
November 14, 2013
November 12, 2013
November 11, 2013
"Food for thought"
"Children will be creators, not just users, of technology. They will remix and code the games they want to play, make platforms for kids like them and share their creations with the world. Every child will see the world through the lens of creation, not through the lens of consumption."-- Zach Sims
"Families made us human"
"The evolution of human culture can be explained, not by the size of our brains, but by the quality of our relationships."
via aeon magazine
November 09, 2013
November 08, 2013
October 30, 2013
October 28, 2013
October 14, 2013
October 11, 2013
"Food for thought"
"I should mention that there are two sorts of clients: those who are already big and rich and those who would dearly love to be big and rich. Those who are already rich, will, on the whole, put out duller advertising than those who merely want to be rich or richer."-- Howard Gossage, "Roughly, Is There Any Hope for Advertising?", 1967
October 10, 2013
October 01, 2013
September 27, 2013
September 25, 2013
September 23, 2013
September 20, 2013
September 18, 2013
September 10, 2013
September 02, 2013
Subscribe to:
Posts (Atom)
