July 31, 2014
July 04, 2014
"Food for thought"
"The Facebook feed is a bit like a sausage. Everyone eats it, even though nobody knows how it is made."- Cesar A. Hidalgo
Labels:
Food for thought
June 30, 2014
IKEA PS: Instagram Website
IKEA PS: Instagram Website from Instinct on Vimeo.
Labels:
IKEA,
Instagram,
Media social
June 28, 2014
"See whatever you want to see"
Labels:
Criatividade,
Print
June 26, 2014
#LikeAGirl
Labels:
Causas sociais,
Criatividade,
Sociedade
June 11, 2014
"HOMELESSFONTS"
Labels:
Causas sociais,
Criatividade
"Food for thought"
"Google users now conduct more than 115 billion searches a month, creating personal search histories that determine the customized ads that Google’s algorithms serve them. As a result, Google’s ad revenues now surpass those of all U.S. print publications combined."- BCG Perspectives, May 2014
Labels:
Food for thought
June 10, 2014
KPCB Internet trends 2014
Labels:
Research and Reports,
Trends
June 06, 2014
"Coca-Cola 2nd Lives"
Um gato tem 7 vidas.
Uma embalagem de Coca-Cola pode ter várias.
Uma embalagem de Coca-Cola pode ter várias.
Labels:
Branded Utility,
Criatividade
June 03, 2014
June 02, 2014
Cannes Lions 2014 Predictions
Labels:
Cannes,
Slideshare
May 29, 2014
May 22, 2014
"A água benta do futebol"
Já não precisa de inventar desculpas para sair do escritório.
May 09, 2014
The Bible of Barbecue — Tramontina
Labels:
Activação,
Branded Utility,
Criatividade
May 08, 2014
"CNA - Speaking Exchange"
Labels:
Criatividade,
Ideias
May 05, 2014
"Food for thought"
“For millennial customers it’s beyond comprehension that’s there’s something available in a physical store that’s not available online. They just don’t get it. It’s like an artist who releases an album but they cannot download it from iTunes.”- José Neves, founder of Farfetch
Labels:
Food for thought
April 24, 2014
April 23, 2014
April 15, 2014
"Food for thought"
"Brands have two rules - persuading outsiders to buy and persuading insiders to believe."-- Wally Olins
Labels:
Food for thought
"Wally Olins"

"Wally Olins, co-founder of Wolff Olins and chairman of Saffron Brand Consultants, has died aged 83. CR editor Patrick Burgoyne pays tribute."
Aqui.
Labels:
Pessoas
"Food for thought"
"Bouquets of hashtags are the modern way to express grief."-- The Sunday Times on Peaches Geldof
Labels:
Food for thought
April 08, 2014
"Dew Bottle Tool"
Dew Bottle Tool from Alejandro Gomez on Vimeo.
Labels:
Activação,
Branded Utility
April 02, 2014
March 31, 2014
"Is advertising still the place for creative people?"

"An awful lot of really smart young creative people now just go and start their own companies with their own ideas. There they have total control over the vision and call the shots. To use John Hegarty/BBH parlance again, most of the black sheep just start their own thing now."
source
Labels:
Criatividade
March 18, 2014
March 08, 2014
"Just because isn't happening here ..."
Labels:
Criatividade
"Food for thought"
“People shop online to realize ambitions conceived in the off-line world.”- Wally Olins
Labels:
Food for thought
February 27, 2014
"apolosophy"
apolosophy from STOPP/FAMILY on Vimeo.
Labels:
Interactive
February 21, 2014
DHL "Trojan Delivery"
Labels:
Criatividade,
Guerrilha
"Food for thought"
"Marketing goals are, in a word, romantic. (...) If we crave loyalty, marketers put on a loyalty program. To reposition a brand, they say, “For young people.” To appear proactive, they intone, “Added values.”. Who sets these improbable objectives? Marketers do."-- Andrew Ehrenberg
Labels:
Food for thought
"Would You Help A Freezing Child?"
Labels:
Causas sociais
February 20, 2014
February 05, 2014
"Food for Thought"
"Facebook will become the phone directory for the planet. Young users will to go to Facebook as the place where they communicate with their families, and as the site where they search for someone. Then users will move that relationship to a smaller online community, such as a microblog." - Jeffrey I. Cole
Labels:
Food for thought
February 04, 2014
"The Mega Huge Football Game Ad"
Labels:
Criatividade,
Storyboards
February 03, 2014
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