More importance on the master brand name followed by simple product descriptors: Apple Watch, Apple TV, Apple Pay; Google Glass, Google Wallet, Google Play ...
fonte: http://bit.ly/1vNMo79
December 14, 2014
"NAMING GOES SUPER SIMPLE"
More importance on the master brand name followed by simple product descriptors: Apple Watch, Apple TV, Apple Pay; Google Glass, Google Wallet, Google Play ...
fonte: http://bit.ly/1vNMo79
December 11, 2014
December 03, 2014
November 18, 2014
November 17, 2014
"Food for thought"
"Travel is about more than sightseeing and consuming, it's about connections and community."- Jonathan Mildenhall, Airbnb
November 06, 2014
"A Meaningful Marketing Story"
![The Amazingly Simple Anatomy of a Meaningful Marketing Story [Infographic]](http://www.copyblogger.com/cdn-origin/images/650/anatomy-of-a-meaningful-marketing-story.png "The Amazingly Simple Anatomy of a Meaningful Marketing Story [Infographic]")
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October 27, 2014
October 23, 2014
October 20, 2014
October 13, 2014
October 08, 2014
"Food for thought"
"Context is more important today than ever before. Just because you can Google it doesn't mean you have context for anything."- John C Jay
October 02, 2014
September 26, 2014
September 19, 2014
September 05, 2014
September 04, 2014
August 12, 2014
August 01, 2014
July 31, 2014
"Food for thought"
"Key to economic prosperity is the organised creation of dissatisfaction…If everyone were satisfied no one would want to buy the new thing.”-- Charles F. Kettering in “Keep the Consumer Dissatisfied”
July 04, 2014
"Food for thought"
"The Facebook feed is a bit like a sausage. Everyone eats it, even though nobody knows how it is made."- Cesar A. Hidalgo
June 30, 2014
June 28, 2014
June 26, 2014
June 11, 2014
"Food for thought"
"Google users now conduct more than 115 billion searches a month, creating personal search histories that determine the customized ads that Google’s algorithms serve them. As a result, Google’s ad revenues now surpass those of all U.S. print publications combined."- BCG Perspectives, May 2014
June 10, 2014
June 06, 2014
June 03, 2014
June 02, 2014
May 29, 2014
May 22, 2014
May 09, 2014
May 08, 2014
May 05, 2014
"Food for thought"
“For millennial customers it’s beyond comprehension that’s there’s something available in a physical store that’s not available online. They just don’t get it. It’s like an artist who releases an album but they cannot download it from iTunes.”- José Neves, founder of Farfetch
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