"It still feels a little shameful to admit to the fact, but what engages us more and more is not the content but the mechanism."- Nicholas Carr
June 29, 2015
"Food for thought"
"It still feels a little shameful to admit to the fact, but what engages us more and more is not the content but the mechanism."- Nicholas Carr
June 24, 2015
June 15, 2015
June 12, 2015
May 17, 2015
"Food for thought"
"I guess in such a fast-event society we want provocations, confrontations immediately."- David Bowie, The Fine Art of Separating People from Their Money (1998)
April 29, 2015
April 22, 2015
April 20, 2015
April 15, 2015
April 14, 2015
"Food for thought"
“we humans are not entirely the center of the universe where information is concerned— we’re vehicles and not necessarily in charge”- James Gleick
March 28, 2015
"Food for thought"
"We’ve lost touch. Clients now describe us as suppliers. I've always hated that because in the old days we were partners and had the sort of relationship that lawyers and accountants enjoy nobody ever describes them as suppliers."- Peter Mead
March 26, 2015
March 24, 2015
March 16, 2015
"Food for thought"
“It’s about recognizing that people don’t want to be interrupted, yet choose to interrupt themselves.”- Marc Mathieu, Unilever
March 12, 2015
"Food for thought"
"One thing that the tech economy is teaching all of us is that people don’t like to wait for things – even for a few seconds."- Craig Mawdsley, joint chief strategy officer, AMV BBDO
March 02, 2015
February 19, 2015
January 27, 2015
"Food for thought"
"People are just exhausted. To put it in economic terms, the old factory-model society, the hierarchical model, has reached its productivity limits. Sharing is a way out that’s based more on networks than hierarchy." - Neal Gorenflo, co-founder of Shareable
January 19, 2015
January 14, 2015
January 12, 2015
"Food for thought"
"Memories, and understandings, are story shaped. To remember or make sense of a thing is to have a story about it." -- Jag Bhalla
January 09, 2015
"Food for thought"
"It is reckoned that four-fifths of smartphone owners check their devices within 15 minutes of waking up, and that the typical user does so 150 times a day.” - The Economist, (Jan 3rd 2015)
January 08, 2015
December 19, 2014
December 14, 2014
"NAMING GOES SUPER SIMPLE"
More importance on the master brand name followed by simple product descriptors: Apple Watch, Apple TV, Apple Pay; Google Glass, Google Wallet, Google Play ...
fonte: http://bit.ly/1vNMo79
December 11, 2014
December 03, 2014
November 18, 2014
November 17, 2014
"Food for thought"
"Travel is about more than sightseeing and consuming, it's about connections and community."- Jonathan Mildenhall, Airbnb
November 06, 2014
"A Meaningful Marketing Story"
![The Amazingly Simple Anatomy of a Meaningful Marketing Story [Infographic]](http://www.copyblogger.com/cdn-origin/images/650/anatomy-of-a-meaningful-marketing-story.png "The Amazingly Simple Anatomy of a Meaningful Marketing Story [Infographic]")
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October 27, 2014
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