August 27, 2015
Burger King "McWhopper Proposal"
Labels:
Activação,
Criatividade,
Disrupções
August 21, 2015
August 20, 2015
July 23, 2015
July 08, 2015
June 29, 2015
"Food for thought"
"It still feels a little shameful to admit to the fact, but what engages us more and more is not the content but the mechanism."- Nicholas Carr
Labels:
Food for thought
June 24, 2015
June 15, 2015
June 12, 2015
HSBC "Lift"
HSBC - Lift from Grey London on Vimeo.
Labels:
Criatividade
May 17, 2015
"Food for thought"
"I guess in such a fast-event society we want provocations, confrontations immediately."- David Bowie, The Fine Art of Separating People from Their Money (1998)
Labels:
Food for thought
April 29, 2015
"Sport Club do Recife: Security Moms"
Labels:
Activação,
Comportamentos
April 22, 2015
April 20, 2015
April 15, 2015
"Inside Abbey Road"
Labels:
Brand experience,
Interactive
April 14, 2015
"Food for thought"
“we humans are not entirely the center of the universe where information is concerned— we’re vehicles and not necessarily in charge”- James Gleick
Labels:
Food for thought
"The sound of Death" – UNICEF Sweden
Labels:
Causas sociais,
Criatividade
March 28, 2015
"Food for thought"
"We’ve lost touch. Clients now describe us as suppliers. I've always hated that because in the old days we were partners and had the sort of relationship that lawyers and accountants enjoy nobody ever describes them as suppliers."- Peter Mead
Labels:
Food for thought
March 26, 2015
March 24, 2015
Taco Bell "Routine Republic"
Labels:
Criatividade
March 16, 2015
"Food for thought"
“It’s about recognizing that people don’t want to be interrupted, yet choose to interrupt themselves.”- Marc Mathieu, Unilever
Labels:
Food for thought
March 12, 2015
"Food for thought"
"One thing that the tech economy is teaching all of us is that people don’t like to wait for things – even for a few seconds."- Craig Mawdsley, joint chief strategy officer, AMV BBDO
Labels:
Food for thought
March 02, 2015
February 19, 2015
"805 MILLION NAMES"
Labels:
Activação,
Causas sociais,
Criatividade
January 27, 2015
"Food for thought"
"People are just exhausted. To put it in economic terms, the old factory-model society, the hierarchical model, has reached its productivity limits. Sharing is a way out that’s based more on networks than hierarchy." - Neal Gorenflo, co-founder of Shareable
Labels:
Food for thought
January 19, 2015
January 14, 2015
January 12, 2015
"Food for thought"
"Memories, and understandings, are story shaped. To remember or make sense of a thing is to have a story about it." -- Jag Bhalla
Labels:
Food for thought
Shopper marketing
Labels:
Consumidor,
Infográficos,
Retalho
January 09, 2015
"Food for thought"

"It is reckoned that four-fifths of smartphone owners check their devices within 15 minutes of waking up, and that the typical user does so 150 times a day.” - The Economist, (Jan 3rd 2015)
Labels:
Food for thought
Brian Solis "Technology Trends"
Labels:
Slideshare
January 08, 2015
December 19, 2014
"Food for thought"

"Smile. It enhances your face value.”
- Dolly Parton, 'Steel Magnolias' (1989)
Labels:
Food for thought
"Media Trends for 2015"
Labels:
Slideshare,
Trends
December 14, 2014
"NAMING GOES SUPER SIMPLE"

More importance on the master brand name followed by simple product descriptors: Apple Watch, Apple TV, Apple Pay; Google Glass, Google Wallet, Google Play ...
fonte: http://bit.ly/1vNMo79
December 11, 2014
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