March 11, 2016
February 25, 2016
February 21, 2016
"Food for thought"

“To survive, you must tell stories.”
- Umberto Eco, The Island of the Day Before
Labels:
Food for thought
February 18, 2016
February 10, 2016
Nielsen Research
Labels:
Consumidor,
Infográficos,
Research and Reports
January 26, 2016
We Are #WomenNotObjects
Labels:
Criatividade,
Manifesto
January 16, 2016
"Food for Thought"
"Are we paying enough attention to social media? Recent research proves yet again that social media has a strong influence on purchase decisions: across product categories, 26 percent of purchases on average were spurred by recommendations on social media."
- McKinsey, "The consumer sector in 2030"
Labels:
Consumidor,
Research and Reports
January 13, 2016
"Digital food life"
Labels:
Infográficos,
Research and Reports
"Food for thought"
"Too many of us in the industry have bought into the idea that winning awards is proof of creative effectiveness, so much so that we’re willing to sacrifice our integrity to get them."- Amir Kassaei, "The end of false recognitions"
Labels:
Food for thought
January 07, 2016
December 31, 2015
"Clutter"

"Cluttered stores may seem more likely to hold bargains but they also appear cheaper in the minds of many consumers."
via
Labels:
Consumidor,
Retalho
November 16, 2015
November 13, 2015
"Mog’s Christmas Calamity"
Labels:
Criatividade,
Xmas
November 06, 2015
John Lewis "Man On The Moon"
Labels:
Criatividade,
Xmas
"Food for thought"
"The gig will never die because you can't download it. You can't download spirit."- Noel Gallagher
Labels:
Food for thought
November 05, 2015
"Reviewing is the new shopping".
Labels:
Social Shopping
November 04, 2015
September 29, 2015
"The Netflix Switch"
Labels:
Inovação,
Tecnologia
September 28, 2015
August 27, 2015
Burger King "McWhopper Proposal"
Labels:
Activação,
Criatividade,
Disrupções
August 21, 2015
August 20, 2015
July 23, 2015
July 08, 2015
June 29, 2015
"Food for thought"
"It still feels a little shameful to admit to the fact, but what engages us more and more is not the content but the mechanism."- Nicholas Carr
Labels:
Food for thought
June 24, 2015
June 15, 2015
June 12, 2015
HSBC "Lift"
HSBC - Lift from Grey London on Vimeo.
Labels:
Criatividade
May 17, 2015
"Food for thought"
"I guess in such a fast-event society we want provocations, confrontations immediately."- David Bowie, The Fine Art of Separating People from Their Money (1998)
Labels:
Food for thought
April 29, 2015
"Sport Club do Recife: Security Moms"
Labels:
Activação,
Comportamentos
April 22, 2015
April 20, 2015
April 15, 2015
"Inside Abbey Road"
Labels:
Brand experience,
Interactive
April 14, 2015
"Food for thought"
“we humans are not entirely the center of the universe where information is concerned— we’re vehicles and not necessarily in charge”- James Gleick
Labels:
Food for thought
"The sound of Death" – UNICEF Sweden
Labels:
Causas sociais,
Criatividade
March 28, 2015
"Food for thought"
"We’ve lost touch. Clients now describe us as suppliers. I've always hated that because in the old days we were partners and had the sort of relationship that lawyers and accountants enjoy nobody ever describes them as suppliers."- Peter Mead
Labels:
Food for thought
March 26, 2015
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