
"Scroll is a slot machine."
— Nir Eyal


"Too many of us in the industry have bought into the idea that winning awards is proof of creative effectiveness, so much so that we’re willing to sacrifice our integrity to get them."
"The gig will never die because you can't download it. You can't download spirit."
"It still feels a little shameful to admit to the fact, but what engages us more and more is not the content but the mechanism."HSBC - Lift from Grey London on Vimeo.
"I guess in such a fast-event society we want provocations, confrontations immediately."
“we humans are not entirely the center of the universe where information is concerned— we’re vehicles and not necessarily in charge”