April 29, 2017
April 27, 2017
April 26, 2017
"The Original"

"How to identify an original Ikea Frakta bag
1) Shake it. If it rustles, it’s the real deal.
2) Multifunctional. It can carry hockey gear, bricks, and even water.
3) Throw it in the dirt. A true Frakta is simply rinsed off with a garden hose when dirty.
4) Fold it. Are you able to fold it to the size of a small purse? If the answer is yes, congratulations.
5) Look inside. The original has an authentic Ikea tag.
6) Price tag. Only $0.99."
Labels:
Criatividade,
IKEA
April 19, 2017
March 23, 2017
Advertising Life Project - "Parent Control"
Labels:
Ideias
February 24, 2017
February 07, 2017
February 06, 2017
January 28, 2017
December 31, 2016
"CONSUMER PUBLISHERS"
Gutenberg made everyone a reader.
Zuckerberg is making everyone a publisher.
(Source: GlobalWebIndex Q3 2016)
December 13, 2016
December 05, 2016
December 02, 2016
"Spotify used listener data to run campaign"
Labels:
Criatividade
December 01, 2016
November 30, 2016
November 29, 2016
"The Flying Passenger"
Labels:
Activação,
Criatividade
November 24, 2016
November 23, 2016
"IF X WEEKDAY"
If x Weekday from Weekday on Vimeo.
Labels:
Activação,
Disrupções,
Inovação
November 21, 2016
City-brand
Labels:
Branding,
Research and Reports
November 18, 2016
November 16, 2016
"Burger King Hilariously Dresses Up As McDonald's"
Labels:
Activação,
Criatividade
November 14, 2016
"Revolution and the Innovation wheel"
Labels:
Infográficos,
Inovação,
Insights e Observações
"Christmas with love from Mrs Claus"
Labels:
Criatividade
November 10, 2016
November 07, 2016
November 05, 2016
October 28, 2016
October 22, 2016
October 19, 2016
"Food for thought"
"Our customers no longer find it acceptable to order something today and have them delivered in two or three days' time. Our world has to adapt to that very broad range of customer demands."
- Mike Coupe, Sainsbury's CEO
Labels:
Food for thought,
Retalho
September 21, 2016
"Food for thought"
"Our technological devices, media habits and attentionspan may have changed, but our fundamental nature has not. (...) The headlines proclaim that advertising is dead; the future is interactive, digital,mobile, and social. These days, the cool kids are insight planners, communication planners, channel planners, creative planners, strategic planners, brand planners and, in exceptionally cool cases, brand anthropologists or brand catalysts. Call me a Luddite, but I still believe that we're in the business of communicating with people."
- Jon Steel, WPP
Labels:
Food for thought
September 19, 2016
"Food for thought"
"While retailers are working on three-day deliveries and contracts with delivery services, Amazon is bidding on airports."
- Doug Stephens
Labels:
Food for thought
September 09, 2016
IKEA "Cenología"
Labels:
Criatividade,
Manifesto,
Slice of Life
September 06, 2016
"When You Drive, Never Drink"
Labels:
Criatividade
September 05, 2016
"Food for thought"
"Media and creative got a divorce. One walked off with all the money, the other with all the glamour."
- Stephanie Walton, R/GA
Labels:
Food for thought
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