"Food for thought"

"All desires that exceed our basic biological needs are determined by culture. We want to live as if we were actors portraying ourselves."
-Tomáš Sedláček

Coca-Cola x Uber Eats

IKEA "Bienvenidos a Familiarizados"

Macy's "Space Station"

IKEA "Lift"

Ikea | Lift | Augusto Zapiola from Mercurio Cinematografica on Vimeo.

"Food for thought"

"What information consumes is rather obvious: it consumes the attention of its recipients. Hence a wealth of information creates a poverty of attention."
 - Herb Simon

"The Arrivals"

#PhonesAreGood

"How I Faked My Way to Paris Fashion Week"

Branding: The power of telling a story.

 

"Don't Vote"

easyJet "Imagine"

McDonald's "Mistakes"

John Lewis / Waitrose - "Bohemian Rhapsody"

Nike "Believe in something"

"Is this ad some kind of trick?"

(DDB, 1960’s).

"Crash Test"

"Intermarché - The Taste of Colors"

"Food for thought"

"There’s a difference between creating a buzz and creating a brand, a difference between an algorithm and a true insight into human nature, a difference between big data and a big idea, a difference between one-off stunts and enduring brand stories and a difference between a click and an emotional connection."
- Keith Reinhard, chairman emeritus of DDB Worldwide

"Little Big Change"

"Corruption Detector"