December 04, 2020
December 03, 2020
Intermarché "Jusqu'à mon dernier souffle"
Labels:
Natal
November 17, 2020
July 21, 2020
"Food for thought"
“We’re pushing leggings and doubling down on sweats.”
— Chad Kessler, American Eagle’s global brand president, on the store’s back-to-school focus on clothes better suited for the couch than a classroom. Back-to-school retail is having a rough start.
— Chad Kessler, American Eagle’s global brand president, on the store’s back-to-school focus on clothes better suited for the couch than a classroom. Back-to-school retail is having a rough start.
Labels:
Food for thought
April 06, 2020
March 03, 2020
"How to identify and tell your challenger story"
"A challenger is more likely to be about challenging something than someone."
Find the "monsters" you want to challenge in each category, name them, figure out what type of challenger story you could tell.
The Challenger Project
Find the "monsters" you want to challenge in each category, name them, figure out what type of challenger story you could tell.
The Challenger Project
Labels:
Estratégia,
Planning
March 02, 2020
February 27, 2020
SAS - What is truly Scandinavian?
Labels:
Criatividade
February 03, 2020
November 21, 2019
November 08, 2019
Argos "The Book of Dreams"
Labels:
Criatividade,
Xmas
Mercedes Benz - "Eternal Love"
Labels:
Criatividade
August 28, 2019
BMP classic drink-drive adverts
Labels:
Criatividade
August 04, 2019
June 25, 2019
June 10, 2019
June 08, 2019
June 04, 2019
May 27, 2019
"The Traffic Jam Whopper"
Labels:
APPs,
Criatividade,
Ideias
May 11, 2019
May 06, 2019
"Škoda - Hesitation Is No Longer An Option"
Labels:
Criatividade
April 03, 2019
March 27, 2019
Hornbach "How Spring Smells"
Labels:
Criatividade
March 26, 2019
Paddy Power "Eric Cantona kung-fu kicks Brexit"
Labels:
Criatividade
Intermarché - C'est magnifique
Labels:
Criatividade
March 06, 2019
"Barrio McDonald's"
Barrio McDonalds from TBWA McDonald's on Vimeo.
Labels:
Criatividade
February 22, 2019
MADRID FUSIÓN "Atragantamientos"
Labels:
Criatividade
February 19, 2019
February 04, 2019
Amazon "Not Everything Makes the Cut"
Labels:
Criatividade,
Super Bowl
January 05, 2019
"The Remarkable Journey of the All-New BMW X5"
Labels:
Criatividade
December 28, 2018
"Most Contagious report 2018"
Labels:
Research and Reports,
Trends
December 14, 2018
"Food for thought"
"All desires that exceed our basic biological needs are determined by culture. We want to live as if we were actors portraying ourselves."
-Tomáš Sedláček
Labels:
Food for thought
December 09, 2018
Coca-Cola x Uber Eats
Labels:
Criatividade,
Natal
November 30, 2018
IKEA "Bienvenidos a Familiarizados"
Labels:
Criatividade,
Natal
November 21, 2018
Macy's "Space Station"
Labels:
Criatividade,
Natal
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