March 28, 2015

"Food for thought"

"We’ve lost touch. Clients now describe us as suppliers. I've always hated that because in the old days we were partners and had the sort of relationship that lawyers and accountants enjoy nobody ever describes them as suppliers."
- Peter Mead


March 16, 2015

"Food for thought"

“It’s about recognizing that people don’t want to be interrupted, yet choose to interrupt themselves.”
 - Marc Mathieu, Unilever


March 12, 2015

IKEA "Everyday heroes"

"Food for thought"

"One thing that the tech economy is teaching all of us is that people don’t like to wait for things – even for a few seconds."
  - Craig Mawdsley, joint chief strategy officer, AMV BBDO


January 27, 2015

"Food for thought"

"People are just exhausted. To put it in economic terms, the old factory-model society, the hierarchical model, has reached its productivity limits. Sharing is a way out that’s based more on networks than hierarchy." 
- Neal Gorenflo, co-founder of Shareable


January 12, 2015

"Food for thought"

"Memories, and understandings, are story shaped. To remember or make sense of a thing is to have a story about it." -- Jag Bhalla



Shopper marketing



fonte

January 09, 2015

"Food for thought"


"It is reckoned that four-fifths of smartphone owners check their devices within 15 minutes of waking up, and that the typical user does so 150 times a day.” - The Economist, (Jan 3rd 2015)


Brian Solis "Technology Trends"

"The Flag of Flags"

December 19, 2014

"Food for thought"


"Smile. It enhances your face value.”
- Dolly Parton, 'Steel Magnolias' (1989)


"Media Trends for 2015"

Media Trends for 2015: Voice, video ads, emojis ...

December 14, 2014

"NAMING GOES SUPER SIMPLE"








More importance on the master brand name followed by simple product descriptors: Apple Watch, Apple TV, Apple Pay; Google Glass, Google Wallet, Google Play ...

fonte: http://bit.ly/1vNMo79

November 17, 2014

"Food for thought"

"Travel is about more than sightseeing and consuming, it's about connections and community."
  - Jonathan Mildenhall, Airbnb

November 06, 2014

"A Meaningful Marketing Story"

The Amazingly Simple Anatomy of a Meaningful Marketing Story [Infographic]Like this infographic? Get content marketing training from Copyblogger Media that will give you an unfair business advantage.

"Early Christmas Sale"
























Cliente: IKEA Portugal
Agência: TBWA\Lisboa

October 13, 2014

October 08, 2014

"KO2 Takes On Gravity"

"Food for thought"

"Context is more important today than ever before. Just because you can Google it doesn't mean you have context for anything."
  - John C Jay

September 04, 2014

Somebody APP


"An App that lets your intimate messages be delivered
by a complete stranger"