Gender pay gap

Apple HomePod Making Of

"Food for thought"

"It’s time to disrupt the archaic ‘Mad Men’ model, eliminating the siloes between creatives, clients and consumers, and stripping away anything that doesn’t add to creative output."
 - Marc Pritchard, Chief Brand Officer, P&G

"Apple HomePod"

Jane Walker whisky

Diageo troca Johnnie em edição espcial.

iPhone X "First Dance"

"Alexa Loses Her Voice"

Brand purpose

"I believe that brand purpose is more fundamental than it has ever been. But if it’s conceived as a communications campaign, it isn’t a purpose in any meaningful sense."
- Max Ottignon

Creative Review

#PassiveNetworking

"Many social media users are coming to view social networks as sources of content rather than platforms that require active contributions."

"Food for tought"

OkCupid “Dating deserves better”

"Every parent's worst nightmare"

McDonald's UK "Carrot Stick"

Audi "Most Wonderful Time of The Year"

"The Last da Vinci"

Audi "Clowns"

"Food for thought"

"Most of us never overcame our desire to become more popular ...Networked society offers the possibility of an interminable adolescence"
- Mitch Prinstein

Levi’s "Circles"

Diesel "Go With The Flaw"

"Epic" MoneySupermarket

"Food for thought"

"The way I think about advertising is it’s in secular decline and I need to think about products and services much more than I need to think about communication.”
- Rishad Tobaccowala, chief growth officer for the Publicis Groupe.

Vintage ads 80s

"Food for thought"

Google is “in the extraction industry.” Its business model is “to extract as much personal data from as many people in the world at the lowest possible price and to resell that data to as many companies as possible at the highest possible price.”
  - Jonathan Taplin

North Face "Walls"

McDONALD'S "La Porte"

"Food for thought"

"We have all the mental equipment required for a general hospital, but are mostly asked to perform cosmetic surgery. Behavioural science offers us an escape from that trap. Welcome to Madison Valley."
 - Rory Sutherland

"Introducing Amazon Dash Wand with Alexa"

"Handle With Care: Gillette’s New Assisted Shaving Razor"

"Food for thought"

"Web analytics concentrate on visits, clicks, conversions, and so on – and don't provide any information on motivational measures. The "what" is available in considerable detail – but the "why" is absent."
- "Feel Nothing, Do Nothing", ESOMAR conference papers

"The New Volvo XC60 - Moments"

"Food for thought"

"The big consultancies are underestimating the value of creativity [and] the agencies are under- exploiting the value of business analytics. Someone's going to crack that soon because data plus creativity is the future." - Ivan Pollard, senior VP-strategic marketing at Coca-Cola Co

Volkswagen - Nothing

Heineken "Worlds Apart"

"The Original"

"How to identify an original Ikea Frakta bag
1) Shake it. If it rustles, it’s the real deal.
2) Multifunctional. It can carry hockey gear, bricks, and even water.
3) Throw it in the dirt. A true Frakta is simply rinsed off with a garden hose when dirty.
4) Fold it. Are you able to fold it to the size of a small purse? If the answer is yes, congratulations.
5) Look inside. The original has an authentic Ikea tag.
6) Price tag. Only $0.99."

The Voice of Art | With Watson

Advertising Life Project - "Parent Control"

"Truth"

"Super Bowl advertising"

Honda "Yearbooks"

"The Get Away Car"