July 04, 2018

"Crash Test"

"Intermarché - The Taste of Colors"

"Food for thought"

"There’s a difference between creating a buzz and creating a brand, a difference between an algorithm and a true insight into human nature, a difference between big data and a big idea, a difference between one-off stunts and enduring brand stories and a difference between a click and an emotional connection."
- Keith Reinhard, chairman emeritus of DDB Worldwide

April 28, 2018

"Food for thought"

"We think of it (Facebook) as this thing we have to use. It sets policies, it tells us how much privacy to have, who to connect with, how to-find out about things. It creates the texture of our lives."
 - Jaron Lanier

March 07, 2018

"Food for thought"

"It’s time to disrupt the archaic ‘Mad Men’ model, eliminating the siloes between creatives, clients and consumers, and stripping away anything that doesn’t add to creative output."
 - Marc Pritchard, Chief Brand Officer, P&G

"Apple HomePod"

January 28, 2018

Brand purpose

"I believe that brand purpose is more fundamental than it has ever been. But if it’s conceived as a communications campaign, it isn’t a purpose in any meaningful sense."
- Max Ottignon

Creative Review

January 15, 2018


"Many social media users are coming to view social networks as sources of content rather than platforms that require active contributions."

October 28, 2017

Audi "Clowns"

"Food for thought"

"Most of us never overcame our desire to become more popular ...Networked society offers the possibility of an interminable adolescence"
- Mitch Prinstein

August 29, 2017

"Food for thought"

"The way I think about advertising is it’s in secular decline and I need to think about products and services much more than I need to think about communication.”
- Rishad Tobaccowala, chief growth officer for the Publicis Groupe.

Vintage ads 80s

"Food for thought"

Google is “in the extraction industry.” Its business model is “to extract as much personal data from as many people in the world at the lowest possible price and to resell that data to as many companies as possible at the highest possible price.”
  - Jonathan Taplin

June 26, 2017

"Food for thought"

"We have all the mental equipment required for a general hospital, but are mostly asked to perform cosmetic surgery. Behavioural science offers us an escape from that trap. Welcome to Madison Valley."
 - Rory Sutherland

"Introducing Amazon Dash Wand with Alexa"

"Handle With Care: Gillette’s New Assisted Shaving Razor"

June 16, 2017

"Food for thought"

"Web analytics concentrate on visits, clicks, conversions, and so on – and don't provide any information on motivational measures. The "what" is available in considerable detail – but the "why" is absent."
- "Feel Nothing, Do Nothing", ESOMAR conference papers