Dove "Courage"

"How to identify and tell your challenger story"

"A challenger is more likely to be about challenging something than someone."

Find the "monsters" you want to challenge in each category, name them, figure out what type of challenger story you could tell.

The Challenger Project

Volvo Trucks – The Tower

SAS - What is truly Scandinavian?

Cheetos® | Can't Touch This

Ruavieja "Escape"

Argos "The Book of Dreams"

Mercedes Benz - "Eternal Love"

BMP classic drink-drive adverts

KLM "Labels"

Ikea "Small bed battle"

Ed's Heinz Ad

Nike SB X Polar skate Co.

"Food for thought"

Veet Men "Fishermen"

"The Traffic Jam Whopper"

"Veggie Hacks"

"Food for thought"

"Škoda - Hesitation Is No Longer An Option"

E. Leclerc - "Baby"

Hornbach "How Spring Smells"

Paddy Power "Eric Cantona kung-fu kicks Brexit"

Intermarché - C'est magnifique

"Barrio McDonald's"

Barrio McDonalds from TBWA McDonald's on Vimeo.

"Food for thought"

MADRID FUSIÓN "Atragantamientos"

MADRID FUSIÓN / Atragantamientos from Attic Films on Vimeo.

"No Room For Clichés"

Amazon "Not Everything Makes the Cut"

"The Remarkable Journey of the All-New BMW X5"

"Most Contagious report 2018"

 Most Contagious report 2018

"Food for thought"

"All desires that exceed our basic biological needs are determined by culture. We want to live as if we were actors portraying ourselves."
-Tomáš Sedláček

Coca-Cola x Uber Eats

IKEA "Bienvenidos a Familiarizados"

Macy's "Space Station"

IKEA "Lift"

Ikea | Lift | Augusto Zapiola from Mercurio Cinematografica on Vimeo.

"Food for thought"

"What information consumes is rather obvious: it consumes the attention of its recipients. Hence a wealth of information creates a poverty of attention."
 - Herb Simon

"The Arrivals"

#PhonesAreGood

"How I Faked My Way to Paris Fashion Week"

Branding: The power of telling a story.

 

"Don't Vote"