"Brands have two rules - persuading outsiders to buy and persuading insiders to believe."-- Wally Olins
April 15, 2014
"Food for thought"
"Brands have two rules - persuading outsiders to buy and persuading insiders to believe."-- Wally Olins
"Wally Olins"
"Wally Olins, co-founder of Wolff Olins and chairman of Saffron Brand Consultants, has died aged 83. CR editor Patrick Burgoyne pays tribute."
Aqui.
"Food for thought"
"Bouquets of hashtags are the modern way to express grief."-- The Sunday Times on Peaches Geldof
April 08, 2014
April 02, 2014
March 31, 2014
"Is advertising still the place for creative people?"
"An awful lot of really smart young creative people now just go and start their own companies with their own ideas. There they have total control over the vision and call the shots. To use John Hegarty/BBH parlance again, most of the black sheep just start their own thing now."
source
March 18, 2014
March 08, 2014
"Food for thought"
“People shop online to realize ambitions conceived in the off-line world.”- Wally Olins
February 27, 2014
February 21, 2014
"Food for thought"
"Marketing goals are, in a word, romantic. (...) If we crave loyalty, marketers put on a loyalty program. To reposition a brand, they say, “For young people.” To appear proactive, they intone, “Added values.”. Who sets these improbable objectives? Marketers do."-- Andrew Ehrenberg
February 20, 2014
February 05, 2014
"Food for Thought"
"Facebook will become the phone directory for the planet. Young users will to go to Facebook as the place where they communicate with their families, and as the site where they search for someone. Then users will move that relationship to a smaller online community, such as a microblog." - Jeffrey I. ColeFebruary 04, 2014
February 03, 2014
January 22, 2014
"Food for thought"
"Businesses have only two options today: they can either compete with others or they can create with them."
- Magnus Lindkvist
January 21, 2014
January 14, 2014
"Food for thought"
“[Facebook and Twitter] aren’t the real problems in the office. The real problems are what I like to call the M&Ms, the Managers and the Meetings.”- Jason Fried, "Why work doesn't happen at work"
January 07, 2014
January 03, 2014
"Ford Trends Report 2014"
1. Innovation’s Quiet Riot: Fast-paced and disruptive innovation is becoming increasingly institutionalized and ubiquitous – fundamentally changing the way consumers work, play and communicate
2. Old School: Consumers are romanticizing how things used to be, finding comfort and connection in products, brands and experiences that evoke nostalgia
3. Meaningful vs. the Middle Man: Seeking more intimate connections with retailers and service providers, consumers are hunting for stories of identity and meaning in their products and services
4. Statusphere: Across the globe, consumers are broadening the ways they display their wealth – sometimes it screams, sometimes it whispers – upending traditional expressions of status and influence
5. Vying for Validation: In a world of hyper-self-expression, chronic public journaling and other forms of digital expression, consumers are creating a public self that may need validation even more than their authentic self
6. Fear of Missing Out/Joy of Missing Out: A tug of war is emerging as the traditional FOMO is challenged by the JOMO. On one end, consumers are persevering to take advantage of everything at their disposal. On the other, they are mindful of the need to focus on, and enjoy, what matters most
7. Micro Moments: With so much information at our fingertips, downtime has given way to filling every moment with bite-sized chunks of information, education and entertainment – seemingly packing our lives with productivity
8. Myth of Multitasking: In an increasingly screen-saturated, multitasking modern world, more and more evidence is emerging to suggest that when we do everything at once, we sacrifice the quality – and often safety – of each thing we do
9. Female Frontier: Profiles of women have reached new prominence; demographic shifts are changing household dynamics and definitions. Together, women and men will redefine roles and responsibilities in 2014
10. Sustainability Blues: The world has been fixated on going green, and now the attention is shifting beyond recycling and eco-chic living to a growing concern for the power and preciousness of the planet’s water
Fonte
December 31, 2013
December 19, 2013
December 13, 2013
December 10, 2013
December 09, 2013
November 27, 2013
November 21, 2013
November 20, 2013
November 19, 2013
November 15, 2013
November 14, 2013
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