"Food for thought"

"Welcome to the brave new world of Branded Utility, where brands look to provide a useful service or a helpful application; to give people something they actually need - without demanding an immediate return. Web 2.0 means that it's never been easier or cheaper to develop applications."
-- Simon Andrews, MindShare's Chief Digital Strategy Officer

Isto vai precisamente ao encontro do que o meu amigo Frank Striefler da TBWA\Chiat Day diz na PSFK:

Está na altura de "move the agency from creating messages to content & brand behavior".

Como fazer parte da rede

Cliente: The Star Tracker
Agência: Lowe Lisboa

Paz e cuecas

O vidente

"Soccer is a game for 22 people that run around, play the ball, and one referee who makes a slew of mistakes, and in the end Germany always wins."
-- Gary Lineker

"Believe"

Grand Prix este ano em Cannes?

------------------- "Making-of Believe" --------------------

Cliente: XBox 360 "Halo 3"
Agência: McCann Erickson, S. Francisco

"Forgot something?"

"Take Me Fishing"

Cliente: Recreational Boating & Fishing Foundation
Agência: Colle + McVoy

"Food for thought"

"What is freedom? We have a choice between buying one car or buying another car? It’s a simulation of freedom."
-- Jean Baudrillard

"It doesn't have to happen"

Agência: Rainey Kelly Campbell Roalfe/Y&R

"ThinkBox"

Têm alguns exemplos interessantes de caso de sucesso. Vale a pena espreitar algumas das marcas, desafios e soluções encontradas no meio Televisão.

[Fonte: ThinkBox]

"The Rise of the Creative Class"

"The 3T’s of economic development are Talent, Technology and Tolerance.

The driving force behind any effective economic strategy is talented people. We live a more mobile age than ever before. People, especially top creative talent, move around a lot.

A community’s ability to attract and retain top talent is the defining issue of the creative age."
-- Richard Florida in TrendBuero

"No evil"

“No Bills, No Contract, No Evil”

Cliente: Net10
Agência: Droga5

"Food for thought"

"In good times people want to advertise, in bad times, they have to."
-- Bruce Barton

"Sensation"

"Creator of flavours since 1783"
Fred e Farid, pós-Marcel Paris.

Cliente: Schweppes
Agência: FFL, Paris

"True love"

Cliente: Impulse, Unilever
Agência: Vegaolmosponce, Buenos Aires

"Inventemos el futuro"

Cliente: Repsol
Agência: Y&R, Madrid

King Greco

Jim Greco: Skater, rocker, poser ... um verdadeiro artista.

"Interesting 2008"

O fim do início da história?

"Be little water"

Agência: Tiempo BBDO
Cliente: Scalextric

"Hi. I'm a (new) PC"

"Crispin probably has one chance to do something big with Microsoft, and if it fails, I think all bets are off for the agency."

[Via: http://www.brainstorm9.com.br/]

Teoricamente falando

"Each brand has its own core value. Dan Wieden says it another way: Brands are verbs. 'Nike exhorts, IBM solves, and Sony dreams.' Even Mr. Whipple, as bad as he was, helped Charmin equal soft.

This is an important point, and before we talk about strategy, it bears some discussion.

People don’t have time to figure out what your brand stands for. It is up to you to make your brand stand for something. The way to do it is to make your brand stand for one thing. Brand = adjective."

[Via: I Have an Idea]

"Food for thought"

"The big advantage of a book is it's very easy to rewind. Close it and you're right back at the beginning."
-- Mr. Seinfeld

"Fucking tasty"

Cliente: New York Pizza
Agência: Selmore, Amsterdam

Artérias descongestionadas

Cliente: Cheerios
Agência: Saatchi & Saatchi, New York

"Hope"

"Vespa Squareheads"

Cliente: Vespa S
Agência: Dentsu Canada

"An intro to social media"

"Ban boredom"

Cliente: Mini
Agência: WCRS

"Difficult is worth doing"

\\\\ http://difficultisworthdoing.typepad.com/ ////

O poder de uma imagem

Pelas ruas de Istambul ...

[Via: Wooster Collective]

"Antiques"

Cliente: BBC HD
Agência: Fallon London

Nike "Art of Football"

\\\ Submit your work ///

Muito "Clockwork Orangesque"

Justice | "Stress"

É interessante verificar como a violência continua a ser "sexy" e continua a atrair o ser humano, por muito que ele a negue.

Tudo na vida tem um Ranking

Ranking recente da Millward Brown:
"Top 100 Most Powerful Brands 08"

Nos primeiros lugares da lista os “suspeitos” do costume:
- Google
- GE
-Microsoft
- Coca-Cola
- China Mobile (será porque são … muitos!?)
- IBM
- Apple
- McDonald’s
- Nokia
- Marlboro

E os “Top Ten Risers”:
- Blackberry
- Apple
- Amazon

"Qashqai Car Games"

Um carro japonês, um cão piloto e alguns malabarismos.

Já agora vale também a pena dar uma vista d'olhos nos restantes malabarismos.

Cliente: Nissan
Agência: TBWA\London