July 04, 2014

"Food for thought"

"The Facebook feed is a bit like a sausage. Everyone eats it, even though nobody knows how it is made."
 - Cesar A. Hidalgo

June 11, 2014

"HOMELESSFONTS"

"Food for thought"

"Google users now conduct more than 115 billion searches a month, creating personal search histories that determine the customized ads that Google’s algorithms serve them. As a result, Google’s ad revenues now surpass those of all U.S. print publications combined."
  - BCG Perspectives, May 2014

June 06, 2014

"Coca-Cola 2nd Lives"

Um gato tem 7 vidas.
Uma embalagem de Coca-Cola pode ter várias.

 

May 22, 2014

"A água benta do futebol"

Já não precisa de inventar desculpas para sair do escritório.

 

May 05, 2014

"Food for thought"

“For millennial customers it’s beyond comprehension that’s there’s something available in a physical store that’s not available online. They just don’t get it. It’s like an artist who releases an album but they cannot download it from iTunes.”
- José Neves, founder of Farfetch

April 15, 2014

"Food for thought"

"Brands have two rules - persuading outsiders to buy and persuading insiders to believe."
 -- Wally Olins

"Wally Olins"



"Wally Olins, co-founder of Wolff Olins and chairman of Saffron Brand Consultants, has died aged 83. CR editor Patrick Burgoyne pays tribute."

Aqui.

"Food for thought"

"Bouquets of hashtags are the modern way to express grief."
-- The Sunday Times on Peaches Geldof

March 31, 2014

"Is advertising still the place for creative people?"



"An awful lot of really smart young creative people now just go and start their own companies with their own ideas. There they have total control over the vision and call the shots. To use John Hegarty/BBH parlance again, most of the black sheep just start their own thing now."

source

"Blah Blah Blah"

March 08, 2014

February 21, 2014

DHL "Trojan Delivery"

"Food for thought"

"Marketing goals are, in a word, romantic. (...) If we crave loyalty, marketers put on a loyalty program. To reposition a brand, they say, “For young people.” To appear proactive, they intone, “Added values.”. Who sets these improbable objectives? Marketers do."
 -- Andrew Ehrenberg

"Would You Help A Freezing Child?"

February 05, 2014

"Food for Thought"

"Facebook will become the phone directory for the planet. Young users will to go to Facebook as the place where they communicate with their families, and as the site where they search for someone. Then users will move that relationship to a smaller online community, such as a microblog." - Jeffrey I. Cole


January 22, 2014

"Food for thought"

"Businesses have only two options today: they can either compete with others or they can create with them." - Magnus Lindkvist