"Food for thought"

"Reality TV has been replaced by reality social media - it's all about my friends and my own reality." -- Erik Qualman

"Hello World"

"A visual code for Google Earth"

"Os meus filmes, a minha opinião"

"Reviewing is the new advertising".

Porquê torturarmos-nos com o número de estrelas e as imperceptíveis avaliações "intelectuais" que os críticos de cinema fazem dos filmes, quando temos "fflick"!?

Carlton "Slow mo"

Cliente: Carlton Draught
Agência: Clemenger BBDO, Melbourne

"Food for thought"

"According to retailers and analysts, consumers have gravitated more toward experiences than possessions over the last couple of years, opting to use their extra cash for nights at home with family, watching movies and playing games."
-- Via The NY Times, "But Will It Make You Happy?"

"The Battle of Big Thinking 2010"

Cenouras que se comem como Cheetos

Usando as armas do "inimigo" ...

Baby carrots take on junk food with hip marketing campaign

"Name a snack food that's neon orange and makes a loud crunch when munched.
If you picked Cheetos, the nation's biggest producer of baby carrots wants you to think again.

Just in time for the battle over what's gonna be in millions of back-to-school lunches, Bolthouse Farms and nearly 50 other carrot growers today will unveil plans for the industry's first-ever marketing campaign. The $25 million effort sets its sights on a giant, big-spending rival: junk food"

"SMARTIES: 8 Colours of Fun"

"Consumers in a Turbulent Recovery"

"Anxiety about the future and mistrust of big business have triggered a 'back to basics' movement in which consumers continue to rank home, family, stability, and the environment high on their list of values."

-- in "2010 BCG Global Report on Consumer Sentiment"

"The dialectics of modern life"

[photo via Flickr]

"By creating the car we also create pollution, road accidents and landscapes devastated by motorways. By creating the film industry we also create Rocky 18, Home Alone 7 ad Emmanuelle Meets Godzilla (actually that last one might be worth watching)."

--Prof. Daniel Miller, "Stuff"

"My first playground"

"The future is now!"

"The future is now! Soon every American home will integrate their television, phone and computer. You'll be able to visit the Louvre on one channel, or watch female wrestling on another. You can do your shopping at home, or play Mortal Kombat with a friend from Vietnam. There's no end to the possibilities!"

-- Jim Carrey, "The Cable Guy", 1996

"Bollywood pole dancing"

"The Beatles Principles"

Principle Number 1: Invest in and build face time between team members long before they are required to appear together.
Principle Number 2: Evolve your “songs” and bring the same level of ideas, new perspectives, excitement, and enthusiasm to your hundredth meeting with a client that you brought to the first.
Principle Number 3: Help team members become brands-within-a-brand by giving them a song — an idea or proposal — that will help them to shine.
Principle Number 4: Put exceedingly diverse professionals on the same team, mix specialists with generalists, and foster friendly competition to produce the best ideas.

Via

"Arcade analógico"

RACER DEMO 0.1 - video game mashup from sputnic on Vimeo.

"Food for thought"

"Are we heading towards a Teflon society in which nothing sticks or creates resonance? We see more, but we 'see' less?"
-- Gee Thomson, "Mesmerization"

"Dr. Ozzy responde"

Ok. Nós cada vez mais vivemos numa sociedade onde todos são "experts" ou especialistas em algum coisa e têm tempo de atena para falar.

Agora convidar o Ozzy Osbourne para ser o novo "health-advicer" do The Sunday Times é um pouco ...

Será que é porque o Ozzy é a prova viva de que a medicina Ocidental não explica milagres? (risos)

"The iCade"

iPad + Arcade = iCade

Coke | Burn "Ride" video

"Vespa..papapapa"

"Facebook - status update"

Facebook - A status update presentation by Stephen Haines from The IPA on Vimeo.

"Spots v Stripes"

Cliente: Cadbury
Agência: Fallon, London

"Palindrome"

Instalação da Troika para o V&A Museum.

"Domino's Pizza Proverbs"

Como manter uma marca de pizzas no "top-of-mind" e gerar uma interacção divertida junto das pessoas?

Resposta da Crispin Porter+Bogusky: "Pizza Proverbs"

"Food for thought"

"We don’t have feelings about facts. We accept the facts that fit our feelings."
-- Bill Moun, Drumcircle co-founder

"New mobile tools and brands"

As aplicações móveis de geo-localização ainda não atingiram um "tipping point". No entanto as marcas não devem descuidar o princípio do "first-mover advantage", nem tão-pouco a influência dos chamados "early adopters".

"Brand owners that exploit location-based services on mobile phones could benefit from a substantial first-mover advantage among a small but highly influential audience.

According to a poll by Forrester, a total of 4% of American adults have used platforms like Foursquare, Gowalla and Loopt, which reward shoppers for "checking in" at specific sites such as restaurants and retail outlets."

"Extra help"

"Because sometimes their brains need a little extra help"

Cliente: John West
Agência: Boys and Girls, Dublin

O dinheiro afinal cresce nas árvores

A estória por detrás das "coisas"

Caveat emptor?

As pessoas estão cada vez mais inteligentes e informadas das escolhas que fazem.

O 4º poder já não é a penas a comunicação social, mas a rede social.

"Billygram-ming"

apps.facebook.com/billygram

Cliente: IKEA
Agência: Ogilvy Frankfurt

"Food for thought"

"Customer satisfaction tells us almost nothing about what our customers will do in the future."
-- Neale Martin, "Habit: The 95% of Behavior Marketers Ignore"

"Offensive T-shirts"

Via

"Disconnect"

Do recente "Facepark" da Diesel ao "Disconnect" da Fiat.
O tema social/cultural do "Analógico VS Digital" novamente explorado na publicidade.

"Food for thought"

"To be successful in social spaces, you need to be active in the world."
-- Faris Yakob

"The Colony"

"Join the social experiment"

Cliente: Discovery Channel
Agência: Campfire

"Analog, the new digital"

"Facepark": a versão analógica do Facebook pela Diesel.

"Interactive Twitter-Based Murals"

Cliente: Canadian Tourism Commission
Agência: DDB, Vancouver

VW "The Elevator"

"5,4,3,2 ..."

"Rise up. Stay alert"

Cliente: Axe
Agência: Buzzman, Paris

"Food for thought"

"When you combine a real product or service benefit with a human connection, that's where the real magic of social media happens."
-- Rohit Bhargava, Ogilvy and author of "Personality Not Included"