"Food for thought"

"We have all the mental equipment required for a general hospital, but are mostly asked to perform cosmetic surgery. Behavioural science offers us an escape from that trap. Welcome to Madison Valley."
 - Rory Sutherland

"Introducing Amazon Dash Wand with Alexa"

"Handle With Care: Gillette’s New Assisted Shaving Razor"

"Food for thought"

"Web analytics concentrate on visits, clicks, conversions, and so on – and don't provide any information on motivational measures. The "what" is available in considerable detail – but the "why" is absent."
- "Feel Nothing, Do Nothing", ESOMAR conference papers

"The New Volvo XC60 - Moments"

"Food for thought"

"The big consultancies are underestimating the value of creativity [and] the agencies are under- exploiting the value of business analytics. Someone's going to crack that soon because data plus creativity is the future." - Ivan Pollard, senior VP-strategic marketing at Coca-Cola Co

Volkswagen - Nothing

Heineken "Worlds Apart"

"The Original"

"How to identify an original Ikea Frakta bag
1) Shake it. If it rustles, it’s the real deal.
2) Multifunctional. It can carry hockey gear, bricks, and even water.
3) Throw it in the dirt. A true Frakta is simply rinsed off with a garden hose when dirty.
4) Fold it. Are you able to fold it to the size of a small purse? If the answer is yes, congratulations.
5) Look inside. The original has an authentic Ikea tag.
6) Price tag. Only $0.99."

The Voice of Art | With Watson

Advertising Life Project - "Parent Control"

"Truth"

"Super Bowl advertising"

Honda "Yearbooks"

"The Get Away Car"

"CONSUMER PUBLISHERS"

Gutenberg made everyone a reader.
Zuckerberg is making everyone a publisher.

(Source: GlobalWebIndex Q3 2016)

"Time is Precious"

"Evan"

"Do You See What I See?"

"Spotify used listener data to run campaign"

"Shifting Mindsets in an Age of Uncertainty"

Pride and Prejudice: Shifting Mindsets in an Age of Uncertainty de Havas Worldwide

"CANAL KITCHEN"

"Angielski"

"The Flying Passenger"

"Praise"

"IF X WEEKDAY"

If x Weekday from Weekday on Vimeo.

City-brand

:: Saffron Consultants

"Food for thought"

“No one ever made a decision because of a number. They need a story.”
- Daniel Kahneman

Nielsen index

How multicultural consumers in the USA are influencing/driving
fresh groceries trends.

 

"Burger King Hilariously Dresses Up As McDonald's"

"Revolution and the Innovation wheel"

\\\ Fonte ///

"Christmas with love from Mrs Claus"

#BusterTheBoxer

Spotify "Playlists"

Fonte: @Emmanaud | @Stu_Bot3000

"Dive"

"ABC of Death"

"SickKids VS: Undeniable"

"A History of Streetwear Fonts"

Life of Pablo. Thrasher. Supreme. Who *actually* designed the typefaces you’re seeing everywhere.

"Food for thought"

"Our customers no longer find it acceptable to order something today and have them delivered in two or three days' time. Our world has to adapt to that very broad range of customer demands."
- Mike Coupe, Sainsbury's CEO

"Food for thought"

"Our technological devices, media habits and attentionspan may have changed, but our fundamental nature has not. (...) The headlines proclaim that advertising is dead; the future is interactive, digital,mobile, and social. These days, the cool kids are insight planners, communication planners, channel planners, creative planners, strategic planners, brand planners and, in exceptionally cool cases, brand anthropologists or brand catalysts. Call me a Luddite, but I still believe that we're in the business of communicating with people."
- Jon Steel, WPP