August 29, 2017

"Food for thought"

"The way I think about advertising is it’s in secular decline and I need to think about products and services much more than I need to think about communication.”
- Rishad Tobaccowala, chief growth officer for the Publicis Groupe.

Vintage ads 80s

"Food for thought"

Google is “in the extraction industry.” Its business model is “to extract as much personal data from as many people in the world at the lowest possible price and to resell that data to as many companies as possible at the highest possible price.”
  - Jonathan Taplin

June 26, 2017

"Food for thought"

"We have all the mental equipment required for a general hospital, but are mostly asked to perform cosmetic surgery. Behavioural science offers us an escape from that trap. Welcome to Madison Valley."
 - Rory Sutherland

"Introducing Amazon Dash Wand with Alexa"

"Handle With Care: Gillette’s New Assisted Shaving Razor"

June 16, 2017

"Food for thought"

"Web analytics concentrate on visits, clicks, conversions, and so on – and don't provide any information on motivational measures. The "what" is available in considerable detail – but the "why" is absent."
- "Feel Nothing, Do Nothing", ESOMAR conference papers

May 03, 2017

"Food for thought"


"The big consultancies are underestimating the value of creativity [and] the agencies are under- exploiting the value of business analytics. Someone's going to crack that soon because data plus creativity is the future." - Ivan Pollard, senior VP-strategic marketing at Coca-Cola Co


April 26, 2017

"The Original"



"How to identify an original Ikea Frakta bag
1) Shake it. If it rustles, it’s the real deal.
2) Multifunctional. It can carry hockey gear, bricks, and even water.
3) Throw it in the dirt. A true Frakta is simply rinsed off with a garden hose when dirty.
4) Fold it. Are you able to fold it to the size of a small purse? If the answer is yes, congratulations.
5) Look inside. The original has an authentic Ikea tag.
6) Price tag. Only $0.99."

December 31, 2016

"CONSUMER PUBLISHERS"


Gutenberg made everyone a reader.
Zuckerberg is making everyone a publisher.
















(Source: GlobalWebIndex Q3 2016)

November 18, 2016

"Food for thought"


“No one ever made a decision because of a number. They need a story.”
- Daniel Kahneman