“We’re pushing leggings and doubling down on sweats.”
— Chad Kessler, American Eagle’s global brand president, on the store’s back-to-school focus on clothes better suited for the couch than a classroom. Back-to-school retail is having a rough start.
July 21, 2020
April 06, 2020
March 03, 2020
"How to identify and tell your challenger story"
"A challenger is more likely to be about challenging something than someone."
Find the "monsters" you want to challenge in each category, name them, figure out what type of challenger story you could tell.
The Challenger Project
Find the "monsters" you want to challenge in each category, name them, figure out what type of challenger story you could tell.
The Challenger Project
March 02, 2020
February 27, 2020
February 03, 2020
November 21, 2019
November 08, 2019
August 28, 2019
August 04, 2019
June 25, 2019
June 10, 2019
June 08, 2019
June 04, 2019
May 27, 2019
May 11, 2019
May 06, 2019
April 03, 2019
March 27, 2019
March 06, 2019
February 22, 2019
February 19, 2019
February 04, 2019
January 05, 2019
December 28, 2018
December 14, 2018
"Food for thought"
-Tomáš Sedláček
December 09, 2018
November 30, 2018
November 21, 2018
November 13, 2018
"Food for thought"
- Herb Simon
November 05, 2018
October 19, 2018
October 14, 2018
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