"Food for thought"

"All desires that exceed our basic biological needs are determined by culture. We want to live as if we were actors portraying ourselves."
-Tomáš Sedláček

Coca-Cola x Uber Eats

IKEA "Bienvenidos a Familiarizados"

Macy's "Space Station"

IKEA "Lift"

Ikea | Lift | Augusto Zapiola from Mercurio Cinematografica on Vimeo.

"Food for thought"

"What information consumes is rather obvious: it consumes the attention of its recipients. Hence a wealth of information creates a poverty of attention."
 - Herb Simon

"The Arrivals"

#PhonesAreGood

"How I Faked My Way to Paris Fashion Week"

Branding: The power of telling a story.

 

"Don't Vote"

easyJet "Imagine"

McDonald's "Mistakes"

John Lewis / Waitrose - "Bohemian Rhapsody"

Nike "Believe in something"

"Is this ad some kind of trick?"

(DDB, 1960’s).

"Crash Test"

"Intermarché - The Taste of Colors"

"Food for thought"

"There’s a difference between creating a buzz and creating a brand, a difference between an algorithm and a true insight into human nature, a difference between big data and a big idea, a difference between one-off stunts and enduring brand stories and a difference between a click and an emotional connection."
- Keith Reinhard, chairman emeritus of DDB Worldwide

"Little Big Change"

"Corruption Detector"

Kit-Kat "Break the speed"

"Master food in a hurry"

"Oasis Togetherness Bottle"

"Food for thought"

"We think of it (Facebook) as this thing we have to use. It sets policies, it tells us how much privacy to have, who to connect with, how to-find out about things. It creates the texture of our lives."
 - Jaron Lanier

McDonald's "McDrive" lights

Food for thought

Gender pay gap

Apple HomePod Making Of

"Food for thought"

"It’s time to disrupt the archaic ‘Mad Men’ model, eliminating the siloes between creatives, clients and consumers, and stripping away anything that doesn’t add to creative output."
 - Marc Pritchard, Chief Brand Officer, P&G

"Apple HomePod"

Jane Walker whisky

Diageo troca Johnnie em edição espcial.

iPhone X "First Dance"

"Alexa Loses Her Voice"

Brand purpose

"I believe that brand purpose is more fundamental than it has ever been. But if it’s conceived as a communications campaign, it isn’t a purpose in any meaningful sense."
- Max Ottignon

Creative Review

#PassiveNetworking

"Many social media users are coming to view social networks as sources of content rather than platforms that require active contributions."

"Food for tought"

OkCupid “Dating deserves better”

"Every parent's worst nightmare"

McDonald's UK "Carrot Stick"

Audi "Most Wonderful Time of The Year"