April 26, 2017

"The Original"



"How to identify an original Ikea Frakta bag
1) Shake it. If it rustles, it’s the real deal.
2) Multifunctional. It can carry hockey gear, bricks, and even water.
3) Throw it in the dirt. A true Frakta is simply rinsed off with a garden hose when dirty.
4) Fold it. Are you able to fold it to the size of a small purse? If the answer is yes, congratulations.
5) Look inside. The original has an authentic Ikea tag.
6) Price tag. Only $0.99."

December 31, 2016

"CONSUMER PUBLISHERS"


Gutenberg made everyone a reader.
Zuckerberg is making everyone a publisher.
















(Source: GlobalWebIndex Q3 2016)

November 18, 2016

"Food for thought"


“No one ever made a decision because of a number. They need a story.”
- Daniel Kahneman



October 19, 2016

"A History of Streetwear Fonts"




















Life of Pablo. Thrasher. Supreme. Who *actually* designed the typefaces you’re seeing everywhere.


"Food for thought"



"Our customers no longer find it acceptable to order something today and have them delivered in two or three days' time. Our world has to adapt to that very broad range of customer demands."
- Mike Coupe, Sainsbury's CEO

September 21, 2016

"Food for thought"



"Our technological devices, media habits and attentionspan may have changed, but our fundamental nature has not. (...) The headlines proclaim that advertising is dead; the future is interactive, digital,mobile, and social. These days, the cool kids are insight planners, communication planners, channel planners, creative planners, strategic planners, brand planners and, in exceptionally cool cases, brand anthropologists or brand catalysts. Call me a Luddite, but I still believe that we're in the business of communicating with people."
- Jon Steel, WPP

"The Customer Journey"

September 19, 2016

"Food for thought"




"While retailers are working on three-day deliveries and contracts with delivery services, Amazon is bidding on airports."
 - Doug Stephens

September 05, 2016

IKEA "The Dining Club"

"Food for thought"




"Media and creative got a divorce. One walked off with all the money, the other with all the glamour."
 - Stephanie Walton, R/GA

September 02, 2016