"How I Faked My Way to Paris Fashion Week"

Branding: The power of telling a story.

 

"Don't Vote"

easyJet "Imagine"

McDonald's "Mistakes"

John Lewis / Waitrose - "Bohemian Rhapsody"

Nike "Believe in something"

"Is this ad some kind of trick?"

(DDB, 1960’s).

"Crash Test"

"Intermarché - The Taste of Colors"

"Food for thought"

"There’s a difference between creating a buzz and creating a brand, a difference between an algorithm and a true insight into human nature, a difference between big data and a big idea, a difference between one-off stunts and enduring brand stories and a difference between a click and an emotional connection."
- Keith Reinhard, chairman emeritus of DDB Worldwide

"Little Big Change"

"Corruption Detector"

Kit-Kat "Break the speed"

"Master food in a hurry"

"Oasis Togetherness Bottle"

"Food for thought"

"We think of it (Facebook) as this thing we have to use. It sets policies, it tells us how much privacy to have, who to connect with, how to-find out about things. It creates the texture of our lives."
 - Jaron Lanier

McDonald's "McDrive" lights

Food for thought

Gender pay gap

Apple HomePod Making Of

"Food for thought"

"It’s time to disrupt the archaic ‘Mad Men’ model, eliminating the siloes between creatives, clients and consumers, and stripping away anything that doesn’t add to creative output."
 - Marc Pritchard, Chief Brand Officer, P&G

"Apple HomePod"

Jane Walker whisky

Diageo troca Johnnie em edição espcial.

iPhone X "First Dance"

"Alexa Loses Her Voice"

Brand purpose

"I believe that brand purpose is more fundamental than it has ever been. But if it’s conceived as a communications campaign, it isn’t a purpose in any meaningful sense."
- Max Ottignon

Creative Review

#PassiveNetworking

"Many social media users are coming to view social networks as sources of content rather than platforms that require active contributions."

"Food for tought"

OkCupid “Dating deserves better”

"Every parent's worst nightmare"

McDonald's UK "Carrot Stick"

Audi "Most Wonderful Time of The Year"

"The Last da Vinci"

Audi "Clowns"

"Food for thought"

"Most of us never overcame our desire to become more popular ...Networked society offers the possibility of an interminable adolescence"
- Mitch Prinstein

Levi’s "Circles"

Diesel "Go With The Flaw"

"Epic" MoneySupermarket

"Food for thought"

"The way I think about advertising is it’s in secular decline and I need to think about products and services much more than I need to think about communication.”
- Rishad Tobaccowala, chief growth officer for the Publicis Groupe.

Vintage ads 80s