SPRINGER & JACOBY, ESPANHA: "MERCEDES GPS NAVIGATION SYSTEM"

PUBLICIS NY: "VESPA SCOOTERS"

(Bronze | Press Winner Cannes 04)

GRAND PRIX COM SABOR INGLÊS

Fotograma de "Mountain", Playstation. O vencedor do Grand Prix de CannesLions foi criado pela filial de Londres da TBWA. Ficha técnica Título: "Mountain" |Agencia: TBWA/ Londres | Agency URL: www.tbwa.co.uk | Produtora: Gorgeous Enterprises, Zohar Cinema | Anunciante: Sony | Fonte: adlatina

Outros comentários:
"In the end, 'Mountain' was too big and too gorgeous to get over. Although the Cannes crowd was trying to guess the winner of the Film Grand Prix all week, nobody was surprised when the PlayStation 2 spot from TBWA/London and director Frank Budgen came out on top." in AdCritic.com

Rooney: Uma marca

"England's new soccer star Wayne Rooney and his fiancee Colleen McLoughlin have already been described as the new Posh 'n' Becks, but the firm hired to manage the soccer wonder kid's PR is planning to cultivate a very different sort of image for the 18-year old protege (...) Rather than the glitz and glamour that surrounds David and Victoria Beckham's celebrity lifestyle, Rooney's PR team will be playing on his humble origins and street credibility." Fonte: Media Guardian

"ENDORSEMENT" IRÓNICO

PORTUGAL COM 3 FILMES EM SHORTLIST

» "Cockroach", SC Johnson, FCB Lisboa
» "Mosquito", SC Johnson, FCB Lisboa
» "Seats", Vodafone, JWT

Fonte: Blue Bus

HUGH MCLEOD




Alguém que sabe combinar ironia, humor e inteligência .. como poucos.

YOUNG DE PORTUGAL VENCE EM CYBER

"Portugal levou o Ouro de Internet do Young Creatives. O trio portugues é formado por Claudio Lima, Daniel Prado, brasileiros, e Leonardo Pereira, todos da FCB Lisboa. O anuncio oficial dos vencedores, incluindo as duplas premiadas na criaçao do impresso, será feito logo mais, as 15:00, hora local, 10:00 no Brasil." Fonte: Blue Bus

CANNES LIONS 2004

Press Shortlist | Portugal:

» "Pages"; Volvo S80; TBWA\EPG
» "Fish Tank" e "Water Vase"; Heinz Hot Ketchup; Leo Burnett Lisbon
» "Movement"; jornal Público; BBDO Portugal

Fonte: Cannes Lions

JWT BRASIL



"Quando falta comida no garfo, o corpo denuncia. Por favor, ajude."

CP+B: "Mini Cooper.Makes Everything Else Seem a Little Too Big."

"iRAQ PROTEST POSTERS IN LA"



Fonte: Cult of Mac

A IMAGEM DE UM PORTUGUÊS ... LÁ FORA.

"The new boss at Chelsea Football Club is an arrogant little shit. Or is he? After starting out as a translator to Sir Bobby Robson, he's just won the European Cup with Porto. On his new club,Chelsea: 'We have top players and, sorry if I'm arrogant, we have a top manager too. I am European champion and I am special.' OK, OK, he's got every right to be pleased." Fonte: "Wisdom from a New Manager"

SÓNAR ESPAÑA 04 Three days and three nights in touch with the most up-to-date developments and featuring the most relevant national and international artists. Sónar presents more than 300 activities including DJ sets, concerts, titles projected at the SonarCinema and works in every multimedia format: installations, Net art, design,... Sónar is the essential meeting point for an alert public, cutting-edge artists and the most influential professionals from the sectors of music and modern arts. Sónar by Day has concerts (Massive Attack, Sakamoto, etc.), DJ sets, a professional fair, the SonarMática multimedia area, audio-visual projections in all formats, Sonarama, a mediatheque, conferences and exhibitions. Simultaneous and uninterrupted activities across a range of areas at the Raval district (CCCB, MACBA, Centre d?Art Santa Mònica). A meeting point for artists, professionals and public. Sonar 2004 is definitely worth a visit! Fonte: Creative Post

CAMPANHA "FANTASMA" DA FORD CONTINUA UM MISTÉRIO

"Computer-created cat ad now a nightmare for Ford" Ogilvy's viral cat killing investigation proves "frustratingly inconclusive". Fonte: Daily Press

"WELCOME TO MIAMI"

De malas aviadas para Miami encontra-se o director de arte Carsus Dias. Actualmente na JWT Lisboa, Carsus e um copy serão responsáveis pela formação do departamento criativo da Leo Burnett Miami, até à data inexistente. A equipa irá trabalhar as contas do cartão de crédito Visa e da Sony Ericsson para toda a América Latina.

5 EXECUTIVOS e 1 ANOMALIA

"Five senior execs join the ongoing search for a new agency model today with the launch of Anomaly, a New York-based shop that bills itself as 'an answer to the repeated calls for change in the marketing communications industry.'

The Anomaly team is made up of former TBWA Worldwide COO Carl Johnson; Wieden + Kennedy alum and freelance creative director Ernest Lupinacci; former Wieden + Kennedy/New York media strategy director Justin Barocas; and Andrew Kibble and Jason DeLand, both formerly of Grey Worldwide's branding division, G2 Worldwide".

Fonte: Ad Critic

SHRECK 2 COM "PRODUCT PLACEMENT" EXCESSIVO

"The product placement in Shrek 2 is simply hideous. The brand names are smuggled in via olde fairytale jokes (Barneys Old York, Versachery, Pork Illustrated, Tower of London Records) ... cover versions of hit songs, and a glut of pop-culture references. (the DreamWorks boss Spielberg gets two homages.)" Fonte: "Bucks are the stars"

CHEETHAM BELL JWT: "Love or Hate?"

HONDA BANANA



Como escrever um anúncio sobre um automóvel sem um único packshot:
"Have you ever written on a banana in biro? Its crazy but it works like a dream. You wish all writing could be this way. It flows. It's smooth. It's sensual. You get the urge to write poems; sonnets; odes to lilies. A strongly worded letter of complaint is impossible. It makes you realise that everything can be improved. That even the familiar can be looked at in a new light. And that imagination is more powerful than knowledge. Do you believe in the power of dreams?"

NOKIA "AIR MESSAGING"

"Nokia is making a mobile that lets you write short text messages in mid-air. The messages are written using a row of LEDs fitted on the rear cover of Nokia's forthcoming 3220 phone". Há quem lhe chame "Light Messaging" ou "Air Texting", independentemente do nome que lhe queiram dar, esta será certamente uma maneira inovadora, diferente e interactiva de comunicar. Fonte: BBC News

Age.comunicações



"824 milhões de subnutridos no mundo. O mundo se virou contra o terrorismo.
Devia fazer o mesmo contra a fome."

MATEUS ROSÉ 'UNDERGROUND'


Campanha veiculada no metro de Londres.

O que eles dizem:
"Nice tube execution from the makers of Mateus Rose, using the 'Drink Pink' strapline."
in Media Guardian

ALGO IMPACTANTE ..

Para quem se tenha esquecido do Euro 2004 em Portugal, a Nike criou este "heavy reminder" nas suas lojas de Bangcoque. Fonte: Ad-Rag