"Be little water"

Agência: Tiempo BBDO
Cliente: Scalextric

"Hi. I'm a (new) PC"

"Crispin probably has one chance to do something big with Microsoft, and if it fails, I think all bets are off for the agency."

[Via: http://www.brainstorm9.com.br/]

Teoricamente falando

"Each brand has its own core value. Dan Wieden says it another way: Brands are verbs. 'Nike exhorts, IBM solves, and Sony dreams.' Even Mr. Whipple, as bad as he was, helped Charmin equal soft.

This is an important point, and before we talk about strategy, it bears some discussion.

People don’t have time to figure out what your brand stands for. It is up to you to make your brand stand for something. The way to do it is to make your brand stand for one thing. Brand = adjective."

[Via: I Have an Idea]

"Food for thought"

"The big advantage of a book is it's very easy to rewind. Close it and you're right back at the beginning."
-- Mr. Seinfeld

"Fucking tasty"

Cliente: New York Pizza
Agência: Selmore, Amsterdam

Artérias descongestionadas

Cliente: Cheerios
Agência: Saatchi & Saatchi, New York

"Hope"

"Vespa Squareheads"

Cliente: Vespa S
Agência: Dentsu Canada

"An intro to social media"

"Ban boredom"

Cliente: Mini
Agência: WCRS

"Difficult is worth doing"

\\\\ http://difficultisworthdoing.typepad.com/ ////

O poder de uma imagem

Pelas ruas de Istambul ...

[Via: Wooster Collective]

"Antiques"

Cliente: BBC HD
Agência: Fallon London

Nike "Art of Football"

\\\ Submit your work ///

Muito "Clockwork Orangesque"

Justice | "Stress"

É interessante verificar como a violência continua a ser "sexy" e continua a atrair o ser humano, por muito que ele a negue.

Tudo na vida tem um Ranking

Ranking recente da Millward Brown:
"Top 100 Most Powerful Brands 08"

Nos primeiros lugares da lista os “suspeitos” do costume:
- Google
- GE
-Microsoft
- Coca-Cola
- China Mobile (será porque são … muitos!?)
- IBM
- Apple
- McDonald’s
- Nokia
- Marlboro

E os “Top Ten Risers”:
- Blackberry
- Apple
- Amazon