June 23, 2008
June 20, 2008
O vidente

"Soccer is a game for 22 people that run around, play the ball, and one referee who makes a slew of mistakes, and in the end Germany always wins."
-- Gary Lineker
Labels:
Insights e Observações
"Believe"
Grand Prix este ano em Cannes?
------------------- "Making-of Believe" --------------------
Cliente: XBox 360 "Halo 3"
Agência: McCann Erickson, S. Francisco
Labels:
Criatividade
June 19, 2008
June 15, 2008
"Food for thought"
"What is freedom? We have a choice between buying one car or buying another car? It’s a simulation of freedom."
-- Jean Baudrillard
-- Jean Baudrillard
Labels:
Food for thought
June 12, 2008
"It doesn't have to happen"

Agência: Rainey Kelly Campbell Roalfe/Y&R
Labels:
Criatividade
"ThinkBox"

Têm alguns exemplos interessantes de caso de sucesso. Vale a pena espreitar algumas das marcas, desafios e soluções encontradas no meio Televisão.
[Fonte: ThinkBox]
June 09, 2008
"The Rise of the Creative Class"

"The 3T’s of economic development are Talent, Technology and Tolerance.
The driving force behind any effective economic strategy is talented people. We live a more mobile age than ever before. People, especially top creative talent, move around a lot.
A community’s ability to attract and retain top talent is the defining issue of the creative age."
-- Richard Florida in TrendBuero
June 05, 2008
"No evil"
“No Bills, No Contract, No Evil”
Cliente: Net10
Agência: Droga5
"Food for thought"
"In good times people want to advertise, in bad times, they have to."-- Bruce Barton
"Sensation"
"Creator of flavours since 1783"
Fred e Farid, pós-Marcel Paris.
Cliente: Schweppes
Agência: FFL, Paris
"True love"
Cliente: Impulse, Unilever
Agência: Vegaolmosponce, Buenos Aires
"Inventemos el futuro"
Cliente: Repsol
Agência: Y&R, Madrid
June 03, 2008
June 02, 2008
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