May 21, 2010

"Droping the line"

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Artigo interessante da Marketing Mag australiana sobre um estudo feito pelo estudante Miguel Fialho.

May 12, 2010

"Food for thought"

"consumers don’t want a one-way dialogue anymore. They are much more participatory in brands and really want to share in the experience and influence the experience of brands. They are very interested in what brands stand for; it’s not just what brands sell, but what’s behind a brand."
-- Ill Beraud, CMO PepsiCo Beverages Americas

May 10, 2010

Marc Quinn @ White Cube




"Marc Quinn: Allanah, Buck, Catman, Chelsea, Michael, Pamela and Thomas" @ White Cube, London.