December 16, 2010

"Food for thought"

"Conversation and consumer activity, from tweets to Likes and Shares, are forms of marketing influence that must be considered, measured and embraced in a connected world."
-- Adam Lavelle, Chief Strategy Officer, iCrossing

"Não rompe!"

well

Cliente: Well
Agência: Herezie, Paris

December 07, 2010

"Save as WWF"

"Food for thought"

"The best campaigns make people feel things about a brand - emotions are more profitable than messages. People don't want reasons to buy, they want emotional bonds."
-- Les Binet, DDB Matrix Europe

"Histórias com M"

December 03, 2010

"Be Mindful"



Cliente: Mental Health Foundation
Agência: KesselsKramer, London