"Bananarango"

Cliente: Philips Walita Avance
Agência: Ogilvy, S. Paulo

“Social media campaigns need objectives”

"In terms of objectives – clients are often going back to the sort of core business drivers that all marketing should be measured against – sales, reduced customer service costs and more, with the reassurance that these too can now be measured. There’s a general sense of decisiveness – less of the testing, trying out, growing Facebook fan numbers for no good reason – and more real plans to make social work the way it should. Tactical campaigns are still happening, of course – but they are increasingly framed by a larger strategy. The idea that content is king (that hackneyed phrase) is being replaced by the idea that content can only be important if you have a plan behind it."

 Fonte

"Food for thought"

"The future will see consumers move between anywhere convenience and only-here experiences." - Doug Stephens

"The morning after"

"Casa do Zezinho"

"Food for thought"

"I am a rationalist. I like to have some intellectual justification for my intuitions."
 - G.K. Chesterton, "Orthodoxy" (1908)