"We have all the mental equipment required for a general hospital, but are mostly asked to perform cosmetic surgery. Behavioural science offers us an escape from that trap. Welcome to Madison Valley."
- Rory Sutherland
June 26, 2017
"Introducing Amazon Dash Wand with Alexa"
Labels:
Disrupções,
Inovação
"Handle With Care: Gillette’s New Assisted Shaving Razor"
Labels:
Criatividade
June 16, 2017
"Food for thought"
"Web analytics concentrate on visits, clicks, conversions, and so on – and don't provide any information on
motivational measures. The "what" is available in considerable detail – but the "why" is absent."
- "Feel Nothing, Do Nothing", ESOMAR conference papers
- "Feel Nothing, Do Nothing", ESOMAR conference papers
Labels:
Food for thought
June 09, 2017
"The New Volvo XC60 - Moments"
Labels:
Criatividade
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