"I believe that brand purpose is more fundamental than it has ever been. But if it’s conceived as a communications campaign, it isn’t a purpose in any meaningful sense."
- Max Ottignon
Creative Review
January 28, 2018
January 15, 2018
#PassiveNetworking
"Many social media users are coming to view social networks as sources of content rather than platforms that require active contributions."
January 11, 2018
January 09, 2018
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