March 23, 2023

B&Q Click & collect

Food for thought,

‘I think overall there’s a lack of discipline in marketing right now. I like to call it Kardashian advertising. It’s just noise and there’s not a lot of substance and message behind it.’ - PJ Pereira

January 07, 2022

"Minnesotans for Handgun Controls"

Classic print ad from Bozell Minneapolis on gun control.

January 04, 2022

May 17, 2021

February 10, 2021

"Food for thought"

"Taking screen shots of random things people have said on Twitter and pretending that it’s some kind of revelation about what people think. Totally misleading and counter productive."
- Craig Mawdsley

July 21, 2020

"Food for thought"

“We’re pushing leggings and doubling down on sweats.”
— Chad Kessler, American Eagle’s global brand president, on the store’s back-to-school focus on clothes better suited for the couch than a classroom. Back-to-school retail is having a rough start.

March 03, 2020

"How to identify and tell your challenger story"

"A challenger is more likely to be about challenging something than someone."

Find the "monsters" you want to challenge in each category, name them, figure out what type of challenger story you could tell.

The Challenger Project