July 25, 2003

Volvo e o poder de compra gay

Volvo Bids for Gay Families - By Michael Wilke
"Gay families, previously hidden away in the suburbs, are now starting to make their way into advertising. Volvo Cars of North America is taking its heritage of safety and family appeal a step further by introducing its new SUV with the first national car ad picturing happy gay couples posed with a child or dog." > Adforum

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