Brand Republic - " He may have been branded the most over-exposed athlete in the US, but this has not stopped Accenture signing Tiger Woods as a spokesperson in a new advertising campaign that will tell clients 'go on, be a Tiger' ".
A Accenture (ex-Andersen Consulting) já tinha lançado uma primeira campanha a nível mundial aquando do rebranding da sua nova identidade em 2000 - "I am your idea" que esteve a cargo da Y&R NY.
October 03, 2003
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