"Images of democracy, freedom and opportunity conflict with images of cheap, vulgar, meretricious but compulsively attractive junk; like McDonald's and Coke. These jostle with images around the idea of scientific and technological achievement: Microsoft, Intel and Boeing. No wonder America's image is confusing."
- Wally Olins, Chairman da Saffron Brand Consultants e fundador da Wolff Olins.
E Portugal? Que imagem tem os outros de nós, e nós de nós próprios?
October 26, 2003
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