 | "Foie gras and fashion? Yes, the French can handle that. But advertising? Leave that to the British and Americans, masters of understatement and the brash riposte, with their ad powerhouses, like the Omnicom Group and the Interpublic Group of Companies in the United States and the WPP Group in Britain. Maurice Levy begs to differ".
O perfil e o percurso de Maurice Levi, o homem que se encontra à frente dos destinos da Publicis - a 4ª maior network e detentora de agências como a Saatchi & Saatchi, Fallon, Dentsu e Leo Burnett. Fonte: NY Times |
November 17, 2003
Maurice Lewi (Publicis): Um Francês na Publicidade
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