 | Game Over: New Rules for Advertising
"Stephen Shaw (JWT) writes of the decay and decline of the ad agency, an institution victimized by its own arrogance and the dawning realization of many efficiency-oriented companies that agency recommendations might be rationalizations. He points to a bias against non-TV and online media in particular, and the possibility that this may be the very weakness on which the industry's demise may hinge." |
Nossa nota: Tratando-se um tema recorrente de inquestionável importância, o Hidden© recomenda a todos os profissionais de publicidade uma leitura atenta da análise feita por Stephen Shaw. O mercado tem estado a emitir "sinais" aos quais os directores de agências e todos nós não podemos estar alheios.
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