The Hidden Persuader

A guerra das lâminas

Depois da rival Schick ter lançado em Agosto do ano passado a Quattro (a única máquina de barbear com 4 lâminas no mundo), chegou a vez da Gillette lançar a M3Power. A mais recente máquina de barbear a pilhas da Gillette será lançada em Maio no mercado norte-americano: "Will the 72% of U.S. men who shave with a blade warm up to the idea of vibrating blades? 'They will overcome any of those potential issues once they try it,' says Peter Hoffman, Gillette's president of blades and razors, who says similar questions were raised about Mach3. 'There was a minority of consumers that thought shaving with three blades would cause more cutting and irritation and loss of control.' Hoffman expects first-year M3Power sales of $300 million, comparable with Mach3's first year". USA Today