Vale a pena ler a entrevista que Sir Martin Sorel, CEO do Grupo WPP (Ogilvy, Y&R, J.Walter Thompson e Wolff Olins) deu a Patricia Sellers da Fortune magazine (1/12//04)Sobre o futuro da publicidade: "Functionally, we're half traditional advertising and half other marketing services. We'd like it to be one-third advertising and two-thirds other. Why? Our clients going that way because TV advertising continues to go up in cost ... Direct or interactive marketing is more measurable than traditional advertising -- so it's more pleasurable for the decision makers."
Sobre a Mindshare (empresa do grupo WPP) estar a desenvolver programas de televisão para a ABC: "This is emblematic of where advertising is going. With clutter and the rising cost of network TV, we need to offer clients a very different way of marketing brands."