wELCOME TO oRANGE cOUNTY
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Russel Davies ...
> Experiências e insights de um planner (bom, head of planning) da W+K London e o seu blogue
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UM CLÁSSICO
"M&M's Derrete-se na boca e não nas mãos" - Rosser Reeves
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" THE CREATIVITY OF THE 21st CENTURY WILL BE FUSIONAL OR NOTHING "
"The first age of advertising was merely persuasion, the second seduction, and now we are entering the prime of life, the age of integration. No creative idea will find house-room unless it is capable of boosting with the same force of imagination an ad, a poster, a commercial, an event, a promotion, a mail shot." - Jacques Séguéla, CEO Havas Group
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"WINKREATIVE: Time Magazine"
Como pegar num revista tradicional, comunicar a sua diversidade de conteúdo
e torná-la jovem e aspiracional ao mesmo tempo?
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