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"The Boss is Always Right", 2004 | "I Hate Mondays", 2004
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"Grandes" DC's na primeira pessoa
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O que é que Jeff Goodby, Lee Clow, Bob Isherwood e David Droga têm em comum para além de serem Directores Criativos mundiais da Goodby, Silverstein & Partners; TBWA; Saatchi & Saatchi e Publicis respectivamente? Descubra-o neste excelente website Canadiano: I Have an Idea
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"Persil Capsules in the Daily Mirror"
 | Campaign objectives
Persil were launching their new capsules variant with the objective of building a high level of brand awareness and brand saliency. A key aim of the campaign was to give the launch 'event' status and inject newsworthiness. The key competitor was Ariel which had already launched its capsules variant into the market. The campaign The campaign launched with a flying green capsule landing in Leicester Square on Thursday 10 May. Patrick Moore identified it as a Persil Capsule. Advertising began on Friday 11 May in national newspapers, TV and radio. In addition, internet advertising launched on 7 May. The Daily Mirror ran a two page, colour, editorial and 25x4 ads ran in all the other national newspapers. The advertorial was a mock-up of a real news page. Campaign impact NOP Omnibus telephone research was carried out across 11-13 May 2003 with a sample size of 1,000 adults to specifically look at the impact of the newspaper advertorial. The technique used allowed the impact of the Daily Mirror editorial to be isolated from the other elements of the campaign. |
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