July 14, 2004
After "Eating the Big Fish"
Adam Morgan, sobejamente conhecido como o autor de "Eating the Big Fish" e estratega de marcas 'challenger' está de volta com o lançamento de um novo livro entitulado:
"The Pirate Inside: How to build a Challenger Brand Culture within yourself and your organisation".
Para celebrar a ocasião, o APG (Account Planning Group, UK) resolveu convidar todos os interessados para um 'rendez-vous' onde o próprio Adam Morgan irá falar do seu novo título.
[Segue a informação]
Venue: King and Queen pub (in the upstairs function room)
Where's that? On the corner of Foley Street and Cleveland Street, London W1, nearest tube Warren Street or Goodge Street.
Time: doors open 6.30pm; talk starts 7pm. The bar will, of course, be open. Expected to finish about 8.30pm.
Drinks: Get your drinks at the bar downstairs (on your way in).
Booking: Free of charge. Space is restricted & this meeting will be popular, so we can accept only the first 50 bookings. Please email to reserve a place pirate@apg.org.uk
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