The Hidden Persuader

"Holistic Marketing" e Crise de Indentidade Publicitária "As the advertising industry struggles through an identity crisis (...) Holistic marketing is supposed to be the answer. It means finding alternatives to throwing a lot of money at 30-second television spots in an effort to reach consumers when they will actually pay attention - at sponsored sporting events, for instance, or when they open their mail, or when they go to the bathroom at a bar. It might mean providing information on the Internet, rather than simply delivering a hard sell." Fonte: International Herald Tribune