Depois do "pink pound" (comunidade gay) e do "grey pound" (consumidores séniores) os anunciantes viram-se para o poder de compra das "maiorias étnicas".
"Black and Asian people used to be caricatured in TV adverts - if they were there at all. Now, with the help of Thierry Henry and a Halifax bank manager, they've arrived in the cultural mainstream. That's because everyone, from advertisers to fashion designers, is realising that the brown pound is worth billions..."
[Link: "The new black"]
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