Excelente artigo\entrevista com David Lubars, novo DC da BBDO NY publicado pela NY Metro.
O Alex Bugosky da CP+B aparece igualmente citado no mesmo artigo.
Seguem algumas citações:
"ad agencies are currently overwhelmed with the suspicion that the language of contemporary ads, the catchy tagline, the celebrity put in a funny situation, the twist ending, even the TV commercial itself doesn't work like it used to."
"How am I supposed to communicate with someone who is used to writing 'I wnt2cu' - asks noted adman Jerry Della"
"BBDO, on the other hand, looks, as Gerry Graf puts it, like an insurance company."
PSFK dixit:
"David Lubars now Creative Director at BBDO describes key issues that advertising will have to address to overcome the future."
'Shilling': The habit for advertising to be untrue, hackneyed, unconvincing, obvious.
'Consumer attentions': No one watches the telly but 11 million watch subservient chicken. Why? How?
'Sophistication': Customers want truth not bullshit.
'Creating lifelong partnerships': You get married and make promises to each other.
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