Um excelente documentário de 90 minutos sobre a influência das marcas (e corporações) na cultura ocidental. Com comentários de Kevin Roberts (CEO da Saatchi), Naomi Klein (No Logo) entre outras personalidades ligadas ao marketing, publicidade, sociologia, etc.
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"When you listen to brand managers talk, you can get quite carried away in this idea that they actually are fulfilling these needs that we have for community and narrative and transcendence. But in the end it is?a laptop and a pair of running shoes. And they might be great, but they're not actually going to fulfill those needs." - Naomi Klein
"What consumers want now is an emotional connection?they want to be able to connect with what's behind the brand, what's behind the promise" - Kevin Roberts
[via OOREI | CUP JAVA | BRAND NOISE]
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