De acordo com um estudo recente da Edelman (PR global firm) e da Intelliseek (market research) entitulado "Trust Media... How Real People are Finally Being Heard", as empresas que forem agressivas com bloggers ou que ignorem comentários feitos por estes podem estar perante uma "batalha perdida".
"Marketing, advertising and PR professionals are being urged to forge closer links with the growing blog community to avoid crisis communications disasters, according to the latest study on the blogging phenomenon."
[Fonte: Brand Republic | Via: Cup of Java]
April 06, 2005
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